How well do you know your neighbours? Do you even know their names?
If you do, you’re in a minority because a shocking 73% of Brits admit they don’t.
If you’re one of them, here’s your chance to break the ice with them.
Throughout January, Albert’s Schloss customers will be able to claim a free drink from Pernod Ricard UK’s premium portfolio to encourage people to connect with each other.
It’s part of a campaign to foster closer relationships between neighbours launched by the premium wine, spirits and champagne supplier to encourage people to come together to ‘break the ice’.
That’s exactly what they did at The Loft on Quay Street in Manchester recently.
They brought together four people of different ages and backgrounds from the same community to ‘break the ice’ as they traded anecdotes and life stories.
The two pairs of neighbours tackle topics such as entrepreneurialism, parental influences and prejudices in a series of honest conversations that result in close bonds being formed.
Fitness champion Eddy Diget grew up in a tough household but fought through his hardship to secure a spot to represent England in the Commonwealth Games. He is a kung-fu master, a hobby he still keeps up at the age of 73.
Tanya Riley suffered some setbacks earlier in her life, but is now a successful entrepreneur and business owner at just 25 years old.
“As a company, one of our core values is neighbourliness,” said James Plant, Albert’s Schloss’ senior general manager.
“Sustainability is massive to us and if a community isn’t sustainable you need to do something about that.”
The Break the Ice campaign follows the launch of an on-going partnership between Pernod Ricard UK and charitable organisation The Cares Family, which aims to bring older and younger adult neighbours together through celebrating moments of connection. The Know Your Neighbour Network aims to reduce isolation and increase wellbeing, and is rooted in a shared belief in the power of relationships and conviviality.