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Privacy Policy

Thank you for visiting the I Love MCR (“ILM”) website (hereinafter referred to simply as “website”). The website is designed to make it easier and more efficient for individuals and businesses to get information from and, in certain circumstances, to interact with ILM. ILM recognises the importance of protecting web site visitor’s privacy and has taken measures to protect the user’s privacy concerning visiting this website.

Table of Contents

Summary of Privacy Policy

This privacy notice sets out how I Love MCR Limited, company number 08456824 (I Love MCR) collects, processes and shares your personal data.

This Privacy Policy was last updated on 12 November 2018 and applies from that date. We may occasionally amend this Privacy Policy. Any new policy will automatically be effective when it is published at You should therefore return to at regularly to view our most up to date Privacy Policy.

What information does I Love MCR collect?

I Love MCR may collect, process and use the following information that you provide when you sign up to receive our newsletter or other forms of email communications, or when you purchase our products:

  • name;
  • address;
  • email address;
  • telephone number;
  • gender;
  • age; and
  • your payment card information.

I Love MCR may collect, process and use the following information about you when you use our website:

  • your IP address;
  • pages visited;
  • links clicked on;
  • visitor numbers; and
  • cookies.

What is your data used for?

I Love MCR processes your personal data in the following ways, and on the following legal bases:

  • to send you our newsletter where you have signed up for, and consented to receive, it;
  • your name, telephone number and email address for the purposes of sending you direct electronic marketing about specific third-party events, food, drink, arts, culture and other experiences. I Love MCR will only do this if you have given your consent (subject to the following bullet-point). You may opt-out of such marketing emails at any time by emailing I Love MCR at [email protected];
  • if you have purchased products from our shop, and have not chosen to opt-out, then I Love MCR will send you direct electronic marketing about similar products and services. You may opt-out of such marketing emails at any time by emailing I Love MCR at [email protected];
  • to carry out, I Love MCR’s obligations arising from any contracts entered into between I Love MCR and you, for example, to take payment for products you purchase in our shop, or to book an event or experience;
  • to enhance your experience of the I Love MCR website and newsletter, and it does this as it is in its legitimate interest to ensure that you receive the best experience possible;
  • to optimise your experience of the types of direct electronic marketing that I Love MCR sends you (where you have consented to it). I Love MCR does this on the basis that it is necessary for I Love MCR’s legitimate interest to ensure that such marketing is of interest and use to you; and
  • any other purposes where I Love MCR has obtained your consent to do so.

I Love MCR may use your information in an anonymised and/or aggregated manner to analyse the data so that it can enhance its IT systems, website or newsletter, and to carry out research (including on individuals’ preferences around events, food, drink, arts, culture and other experiences). It may share this anonymised and/or aggregated data with third parties, but you will not be identifiable from any such data.

I Love MCR may review your personal data if it has reason to believe that the information has been provided inappropriately, unlawfully or illegally. I Love MCR does this on the basis that its legitimate interest must ensure that the website is being used appropriately, lawfully and legally.

Disclosing information to third parties

I Love MCR does not sell, trade, or otherwise transfer your personal identifiable information to outside parties other than as set out in this privacy notice.

I Love MCR provides your personal data:

  • to selected third-party providers to send you the newsletter, and to process and deliver your bookings, for example; restaurants, bars, theatres and event providers, ticketing platforms and web-mailing providers;
  • to third party payment processing providers in order to take payment for products you purchase in our shop;
  • to selected marketing agencies and hosting companies; and
  • to other companies in the same group of companies as I Love MCR. These companies will only use your personal data in the same way as I Love MCR can under this privacy policy.

I Love MCR doesn’t allow third-parties to use your personal data for their own purposes and only permits them to process your personal data for specified purposes and in accordance with its instructions.

I Love MCR will only transfer your personal data outside of the EEA to organisations who have adequate safeguards in place to ensure the security of your personal data.

I Love MCR will disclose your personal data to third parties:

  • if I Love MCR sells or buys any business or assets, in which case I Love MCR will disclose your personal data to the prospective seller or buyer of such business or assets;
  • if I Love MCR or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; or
  • if I Love MCR is under a duty to disclose or share your personal data to comply with any legal obligation or to protect the rights, property, or safety of I Love MCR, you or any third party, and to investigate illegal activities and breaches of any agreement I Love MCR has with you. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

I Love MCR may pass your personal data to third parties in a statistical and/or aggregated manner in order to analyse the data. I Love MCR will always ensure that you are not identifiable from any such data.

I Love MCR may otherwise share your information as directed by you or subject to your consent.

How we protect your information

I Love MCR has put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Also, it limits access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know and in accordance with this privacy notice. They will only process your personal data in accordance with I Love MCR’s instructions.

I Love MCR has put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where it is legally required to do so.

You play an important role in keeping your information secure. If you have any reason to believe that your interactions are no longer secure, then please contact [email protected].

Holding your personal data

I Love MCR will retain your data for as long as it needs to hold it in order to provide you with our newsletter and to improve, analyse and optimise your customer experience.

It may also retain your data for further periods where it needs to do so in order comply with any legal or regulatory requirements (including keeping certain records for VAT purposes), to carry out audits, to detect and prevent fraud, to enforce contracts or to resolve any disputes.

To determine the appropriate retention period for personal data, I Love MCR considers the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which I Love MCR processes your personal data and whether those purposes can be achieved through other means, and the applicable legal requirements.

Your Rights

Where I Love MCR relies on consent as the condition for processing your personal data, you have the right to withdraw that consent at any time.

You have various statutory rights in relation to your personal data. In particular, you have the right to:

  • object to direct marketing communications at any time;
  • request and obtain access to your personal data;
  • rectification or erasure of your personal data, in certain circumstances;
  • object to or restrict the processing of your personal data in certain circumstances;
  • have your personal data stored in a manner in which it is portable from the environment in which it is stored by I Love MCR to another environment; and
  • file a complaint with the Information Commissioner’s Office.


We may ask you for some information to classify and investigate your complaint correctly. The information you provide will be processed by an I Love MCR representitive using a secure device and our service providers for the purpose of reporting and handling your feedback. Personal or technical data will be used to reply, but not shared with any other third party without your permission.

If you decide to make a complaint, enquiry or provide us with your feedback, we will collect the following personal data for the purposes of administrating our complaints, enquires and feedback processes:

• Your full name
• Your email address
• Your postcode
• Your mobile number


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognise your device on future visits. These types of files do a number of different jobs, such as remembering your preferences and chosen items, improving your site experience and ensuring that the adverts or offers you see online are more relevant to you. These “cookies” can be divided into 4 types, each of which is outlined below.

  • Category 1: Strictly Necessary Cookies
    These cookies are essential for the operation of the I Love MCR website to enable it to function properly, such as remembering order details and allowing you to access secure or exclusive areas of the website.
  • Category 2: Performance Cookies
    This type collects anonymous information on how people use the site, and the data is merged with other users to enable I Love MCR to improve how the site operates. They allow I Love MCR to recognise and count the number of visitors and to see how visitors move around our website when they are using it.
    For example, the website utilises Google Analytics cookies to help I Love MCR understand how customers arrive at the website, how they browse or use the website and highlight areas for improvements such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.
    These cookies help I Love MCR to improve the way its website works, for example, by ensuring that users are finding what they are looking for easily.
  • Category 3: Functionality Cookies
    These are used to recognise you when you return to the website and to personalise content and remember your preferences. These can then be used to provide you with an experience more appropriate with your selections and make the visits more tailored and pleasant.
  • Category 4: Targeting Cookies or Advertising Cookies
    These cookies collect information about your browsing habits to make advertising relevant to you and your interests. They remember the pages you have visited and the links you have clicked on. This is used to make the website and adverts more relevant to your interests.


We collect information about you during the checkout process on our store.

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of basket contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 3 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews if you choose to leave them.

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfil orders, process refunds and support you.

We share information with third parties who help us provide our orders and store services to you; for example kitkase.

We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.

Please see the PayPal Privacy Policy for more details.

Changes to Privacy Notice

If I Love MCR decides to change this privacy notice, any changes will be posted on this page.

This privacy notice was last modified on 12 November 2018.


If you wish to contact I Love MCR in relation to this privacy notice, including in relation to any of the rights set out in section 7 above, please contact [email protected].

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