The community-driven city brand
I Love MCR is one of the most powerful regional billboard campaigns of all time…
Out-of-home advertising is very important to us. After unprecedented brand awareness, advertising on Manchester billboards is the main reason why the I Love MCR campaign resonated so rapidly with so many residents and visitors in the city, and why the powerful Manchester sign has become a household name.
Our ubiquitous relationship with Manchester is so overwhelmingly positive that we decided to invest in out-of-home media to facilitate all outdoor advertising needs for good and make regional outdoor media affordable for our clients and charity partners. In addition to facilitating the best price for digital billboards across Manchester, unlike any other agency, we offer additional digital marketing support as added value, all part of the package.
You can’t miss it and, more importantly, it sticks.
We know Manchester. And, thanks to our out-of-home media partners, we’ve handpicked locations at the top of the digital outdoor and out-of-home market.
Each digital billboard screen has its own individual personality – its own audience and unique delivery of not only a creative canvas but integrated technology to go with it.
So whether it’s a roadside billboard or an indoor digital noticeboard screen you want, we can facilitate it.
*Based on a 10 seconds advert displayed 180 times per day, spread across the day, for 4 weeks.
Location: Trafford Wharf Road, Manchester M17 1AB
Size and tech: 17.4 x 17.6m Digital Screen
Audience: 2 million eyes per month
This is the largest digital billboard in Manchester, and the second-largest in Europe. Located on the side of Victoria Warehouse, the screen overlooks a major traffic junction, also next to one of the biggest football stadiums in the world, Old Trafford, the home of Manchester United. Your campaign will target a range of people from commuters and public transport users to football fans and those visiting the city region.
Location: Axis Tower, M1 5NZ
Size and tech: 30x7m Digital Screen
Audience: 2 million eyes per month
The Axis Tower is an iconic billboard, with full motion capability, high traffic flow and surrounded by skyscraping offices, so your campaign will not only get seen by eyes on the ground, but also eyes in the sky.
Location: Queens Road, Manchester M40 7XH
Size: 12,192mm x 3,048mm
Audience: 5.2 million eyes per month
Introducing a brand new and high impact Digital 96 Sheet advertising screen on Queens Road, reaching big audiences for advertisers on the A6010 inner relief road, Manchester City Centre.
Close to the city’s Northern Quarter, this is a major commuter location that targets high volume traffic on one of the main arterial routes around Manchester City Centre. Stationary traffic at peak times, due to being located at a busy intersection with a multiple traffic light system, guarantees long audience dwell times to ensure campaigns running on this D96 really do demand attention.
Location: Ashton Road City Inbound, Manchester M11 2DT
Size: 12,192mm x 3,048mm
Audience: 3 million eyes per month
Introducing a brand new and high impact Digital 96 Sheet advertising screen on Ashton Old Road, reaching big audiences for advertisers on the A635 eastern approach to Manchester City Centre.
This is a prime commuter location, which targets high volume traffic travelling immediately into the city centre, and also big number visitors to close by retail parks and supermarkets. The site further benefits from being situated between traffic lights on one of the city’s busiest arterial routes, to demand attention, provide stationary traffic and deliver long audience dwell times.
Location: Ashton Road City Outbound, Manchester M11 2DT
Size: 12,192mm x 3,048mm
Audience: 3.2 million eyes per month
Introducing a brand new and high impact Digital 96 Sheet advertising screen on Ashton Old Road, reaching big audiences for advertisers on the A635 eastern exit from Manchester City Centre.
This is a prime commuter location, which targets high volume traffic, travelling immediately from the city centre towards the M60, and many visitors close by retail parks and supermarkets. The site further benefits from being situated between traffic lights on one of the city’s busiest arterial routes to demand attention, providing stationary traffic, and delivering long audience dwell times.
Location: The Crescent, Salford M5 4WT
Size and tech: 5x7m Digital Screen
Audience: 2 million eyes per month
Just on the side of the A6 Crescent, this display faces westbound traffic on a major commuter location, right outside University of Salford. Our advertising screen is highly visible to oncoming traffic, giving drivers the opportunity to see the images on the screen well in advance.
Location: Potato Wharf, A57 (M), Castlefield Manchester M3 4JU
Size and tech: D48 Sheet
Audience: 2 million eyes per month
Location: Regent Road, Salford M5 3JJ
Size and tech: 5x7m Digital Screen
Audience: 2 million eyes per month
Located on Regent Road, heading towards Salford Quays just before the M603 J3 roundabout. This screen is in the perfect position to target mass audiences driving in and out of Manchester. Audiences made up of multiple profiles pass by screen throughout each day and night of the week to make our Regent Road screen a premium site for advertisers.
Location: Progress Way, Denton, Tameside M34 2GP
Size and tech: D96 Sheet
Audience: 2 million eyes per month
*All prices are based on a 10 seconds advert displayed 180 times per day, spread across the day, in rotation with other advertisements & announcements for a minimum of 4 weeks.
*Based on a 10 seconds advert displayed 180 times per day, spread across the day, for 4 weeks.
Location: Arndale Manchester, Manchester M4 3AQ
Tech: 3x Digital, Full Motion PanVision Screens
Audience: 40 million annual footfall
Arndale Manchester (sometimes also known as the Arndale Centre) is a large shopping centre in Manchester, England. The centre was built in the 1970s when many other cities were constructing large malls. Arndale Manchester is the largest chain of Arndale Centres built across the UK in the 1960s and 1970s.
Location: Quayside, MediaCityUK, Salford, Manchester M50 3AH
Tech: 10x Digital, Full Motion Screens
Audience: 4 million annual footfall
A prime waterfront destination within MediaCityUK and Manchester’s only outlet mall with 85 stores on two floors offering designer shopping all year round. Retailers include famous fashion brands, as well as homeware and cosmetic companies. After shopping, visitors can unwind at the 400 seat food court with restaurants and cafes, and also visit the outlet’s health and fitness centre and a seven-screen cinema.
Location: Victoria Station Approach, Manchester M99 1ZW
Tech: 2x Digital, Full Motion Screens
Audience: 9 million annual footfall
2 x large format sites (sold as one site) ideally located above the main concourse of Manchester Victoria Train Station, directly above the ticket fates and next to departure boards. Mainline station and metro tram stop with local and regional services to the North including Leeds, Newcastle and Liverpool. Adjoined to Manchester Arena and the rail hub for TransPennine Express and Northern Connect, this station receives footfall of nearly 9 million passengers every year. And passenger numbers are expected to rise to 12 million by the end of the year.
*All prices are based on a 10 seconds advert displayed 180 times per day, spread across the day, in rotation with other advertisements & announcements for a minimum of 4 weeks.
Lobby screens are strategically positioned in lift lobbies or entrance foyers of both commercial and residential buildings across Manchester, reaching 75% of city centre residents in unmissable distraction-free environments. These cost-effective digital screens are strategically positioned in over 370 apartments and office buildings across Manchester in which the audience sees where they live and work multiple times a day. And, unlike outdoor screens (10seconds), ads display for at least half a minute (30 secs).
DigiVan advertising allows you to take your campaign directly to your consumers, With three high quality corner -to-corner LED screens equipped with full motion and sound, this Digivan can deliver your message straight to your audience.
The UK’s largest airport outside London and passenger volumes increased by 65% in the decade leading to 2019. Ladies and gentlemen, introducing out of home billboard screens at Manchester Airport…
Destinations
Passengers per yr
25 units located above the baggage belts in Baggage Reclaim, these D6 screens are unmissable – not only to those waiting for hold luggage but – those with hand luggage too.
The digital Arrivals network is 3 x double-sided D12 units reaching 100% of passengers entering baggage reclaim.
Over 25 brand new advertising screens at Terminal 2 in key locations including Departures, Arrivals, Duty-Free and near Business Lounges
The Manchester Wonderwall at Terminal 2 is the largest indoor advertising screen outside London.
Ads are shown a minimum of 180 times per day, but have been known to display every 10 seconds 24/7, depending on the location.
Yes, digital adverts are displayed on the screens in rotation with other ads, and you’re guaranteed to be seen at least 180 times per day.
With I Love MCR, you can advertise on a billboard in Manchester from as little as £630 per month*
Trafford Wharf
Screen size: W 17.4 x H 17.6 metres
Digital dimensions: W 15783 x H 15965 pixels
A6 Crescent
Digital dimensions: W 600 x H 840 px
A6 Regent Road
Digital dimensions: W 600 x H 840 px
Oldham Road, Ancoats
Screen size: W 12.1 x H 3.1 metres (D96)
Digital dimensions: W 1024 x H 256 pixels
Queens Road
Screen size: W 12.1 x H 3.1 metres (D96)
Digital dimensions: W 1024 x H 256 pixels
Ashton Old Road (both ways)
Screen size: W 12.1 x H 3.1 metres (D96)
Digital dimensions: W 1024 x H 256 pixels
Manchester Arndale (all)
Screen size: 3.84 x 0.96 metres
Digital dimensions: W 1024 x H 256 pixels
Quayside, MediaCityUK (all)
Screen size: 16:9 aspect ratio
Digital dimensions: W 1080 x H 1920 pixels
Chill Factore (all)
Screen size: 16:9 aspect ratio
Digital dimensions: W 1080 x H 1920 pixels
Notice Boards (all)
Screen size: W 400 x H 300 mm
Digital dimensions: W 1080 x H 800 pixels
All artwork must be submitted 48 hours before the start date.
If you want us to design the artwork for you, all design briefs must be provided no less than two weeks (10 working days) before the start date.
All files to be named using the following convention:
JPEG, PNG or MP4
LOCATION-COMPANYNAME.fileformat
(Eg. AXIS-JOEBLOGGSLTD.jpeg)
If special day parting/advert playback is required, please label your files accordingly – ‘weekday-A’.
Artwork must be the exact stated pixel resolution – no trim, bleed or safe-area is required.
Maximum file size 300MB.
Please detail your requirements via email at the time of your artwork submission.
Give us a call if you have any questions – this is the fun bit!
For queries and sign-off approval, please
Email: [email protected]
Call: 0161 710 2665
Files can also be sent via WeTransfer.com
Love Manchester? Prove it. Have your visit to the website make a difference in Greater Manchester…
The I Love MCR Foundation raises vital funds to help improve the lives and prospects of people across Greater Manchester – and we can’t do it without your help.
The official I Love MCR Shop not only spreads Manchester love across the world, but it also helps keeps the lights on so we can support the city region.
Taking on a challenge? Why not fundraise for our Foundation. We’ll even throw in some merchandise to wear, too. Raising funds for great causes is priceless.
Advertise online to reach millions of inspired people who are subscribed, engaged and use our channels on a daily basis.
Regional out-of-home media makes advertising on digital billboard screens across Greater Manchester affordable.
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