The biggest heart in Manchester

The I Love MCR Charity Foundation raises money and awareness for great causes across Greater Manchester – when it’s needed the most.

Love Manchester? Prove it.

This city is more than just a destination. Manchester is a home with a proud history of resilience and solidarity. The city is the vanguard of standing up for those who need help. From Peterloo to Pankhurst, our city gives a voice to the voiceless and I Love MCR is an incorruptible symbol of that.

We stick together here, too. We know the power of civic pride and community and know that, as Mancunians, we have far more in common with each other than that which divides us. And the Manchester of today is no exception. We are a bright, vibrant, successful city – but there are still some people who need a helping hand.

Did you know? One in three of our young people in Greater Manchester live in poverty below the breadline. One in ten residents have no qualifications. And 1 in 81 people will experience homelessness.

What we fund

Our foundation raises vital funds to help improve the lives and prospects of people across Greater Manchester. Furthermore to create opportunities within neighbourhoods and communities from all backgrounds and ethnicity to be able to socialise equally with others and celebrate their diversity. So whether it’s support for underprivileged children and under-funded grass root projects, or vulnerable army veterans desperate for life after service and homeless people who need a bed, donate and help our foundation fund great causes as and when it’s needed the most.

How do we raise funds?

We mobilise and call upon a massive Greater Manchester community. We create meaningful content and use our platform to raise awareness of great causes. Meanwhile, we take part in, create and coordinate fundraising events and challenges, such as the Power Awards. We run a Charity Raffle, and sell charitable merchandise. Ultimately, though, we count on partnerships and monetary donations from good people (like you). We’re never ceased to be humbled by the goodwill of fellow members of humanity and the way Manchester stands together at times of need.

Projects we've sponsored

As well as sharing proceeds with our beneficary charities as and when they need it the most, we’re proud to have created the following charity iniatives to help our community…

Our fundraising promise to you

We’ll use your donations in the best way possible. We don’t work from a big posh office or drive round in fancy cars. Besides which, the advertising business side of our brand almost completely absorbs the usual costs of running a charity, so there are minimum overheads and you can rest assured that 100% of the donations goes to good use. Therefore, we can guarantee for every £1 we spend, at least 80p goes directly to our beneficiary charities and making life change happen, and 20p goes towards fundraising and governance – keeping the big light on so we can continue to take action and make an impact.

Our heart’s in the right place. Manchester.

A monetary contribution is a quick way for you to help us fund and support community and charities across Greater Manchester. Give the deserving a life-changing donation.

The I Love MCR Charity Foundation is a registered charity fund and is regulated by Forever Manchester and the Charity Commission.

Charity No. 1017504

Fundraise for us

Are you taking part in the Great Manchester Run (click here) or the Manchester Marathon? Taking on a challenge?

Please fundraise for our charity foundation so that we can continue to help great causes across our great city region when it’s needed the most.

Click the button below and create your own fundraising page and target…

Our incredible charity partners

Where do the funds go? Our incredible beneficiary charity partners are very important to the people of Greater Manchester, and we do everything we can to support them…


We Love MCR Charity is basically Manchester City Council. One of many I Love MCR beneficiary partner charities, this charity raises funds to create opportunities for our young people to gain the knowledge, skills and confidence they need to succeed. Formerly known as the Lord Mayor of Manchester’s Charity Appeal Trust, the historic charity recently “adopted the look and feel of the hugely successful I Love MCR® campaign because it has become a symbol of the positive action taken by residents and businesses following disturbances in the city in 2011.”

We Love MCR Charity registered charity no. 1066972.

Charity partnerships

Some of the Manchester-based businesses proudly affiliated with the I Love MCR Charity Foundation…

I Love MCR Charity Foundation is a registered charity fund, managed by Forever Manchester (Charity No. 1017504) and a company limited by guarantee, registered in England and Wales under 2785133.