About Manchester UK

The heart of the industrial revolution, Manchester is the economic hub of the north with a population of over half a million proud people. A city which paved the way with a wealth of world first innovations. The first free public library in the country. The first totally artificial waterway. The first city with gas street lighting. The world’s first true railway. The city of the suffragettes. The city which split the atom. The city which created the world’s first programmable computer. The city of graphene, the world’s thinnest material. The UK’s most exciting and liveable city. But the city’s greatest achievement is its unique civic pride – with its ability stand together in solidarity at times of need. Manchester is a city to be admired and replicated-not just in the UK but worldwide.

What is I Love MCR?

I Love Manchester (MCR) is an independent organisation which was launched in reaction to the riots in Manchester and Salford in the summer of 2011. An antidote to anti-social behaviour and an expression of our unconditional love for our city.

Out of chaos came creativity and unity.

I Love MCR® is a positive brand which began with a social media and outdoor marketing campaign and – with the help of Manchester City Council – the brand was quickly adopted by Manchester and has become a trusted symbol of the city’s civic pride, resilience and a platform for people who love Manchester.

Manchester people have adopted the I Love MCR® sign as a symbol of solidarity and defiance which we harness to champion a better future for our city.


What does I Love MCR do?

We tell positive stories. Using the power of digital media, we tell people what makes the city such a special place to live, work and visit to help boost local economy. We like to spread good news and Manchester’s got plenty of it.

We inspire, create and bring people, charities, and businesses together all over Greater Manchester in one big community. We come together in solidarity and we will not be divided.

Using various advertising and marketing strategies, we work with the council, charities, partners and sponsors to showcase the city of Manchester to the rest of the UK and the world.

We stand together. We love to shout about all the things that make Manchester one of the greatest cities in the world and encourage people to make the most of what it has to offer.

I Love MCR® fearlessly and optimistically champions a better future for the city.

Our heart’s in the right place. Manchester. #ILoveMCR


We Love MCR Charity

Give a little, help a lot! We work alongside local charities to help raise awareness of their fund – through various marketing strategies and events.

Our chosen primary charity is the We Love MCR Charity whose main aim is to improve the lives and life chances of the people of Manchester.

Formerly known as the Lord Mayor of Manchester’s Charity Appeal Trust, it adopted the look and feel of the I Love Manchester campaign in October 2011 ‘because of its association with the positive action taken by residents and businesses’. Registered charity number 1066972.


Show your love & support

Help spread the love. Advertising revenues across the media are undulating and often falling. Show your support and love for Manchester by purchasing I Love MCR merchandise and Manchester souvenirs from the online shop. What’s more, a percentage of proceeds from the sale of all items are donated to local charities.


Advertise in Manchester

Join the movement. Advertise with I Love MCR® and be part of our continuing success story.

Call 0161 710 2665 or email advertise@ilovemanchester.com


Join the community

Don’t miss out. Follow I Love MCR® on FacebookTwitter, Instagram and YouTube to keep up to date. Oh and don’t forget to sign-up to our newsletter.



  • I Love MCR® is a registered trademark.
  • We encourage use of our symbol so long as it’s not for any commercial gain.
  • We only advertise what we endorse or has benefit to the community.
  • We will not endorse gambling nor anything of a political or religious nature.
  • We won’t be bribed by money or payment in kind.
  • We are incorruptible – reviews are always impartial.
  • Paid for content is clearly marked ‘Sponsored’.
  • Advertising requires a minimum commitment of 3 months to ensure maximum exposure.
  • More on our policy: ilovemanchester.com/policy
  • To find out more about the brand visit: ilovemcr.com