What's the story?
Out of chaos came creativity. Launched in reaction to the riots in 2011, I Love MCR® gained unprecedented reach on social media and was proudly emblazoned on the city streets as a statement for solidarity and defiance.
Following community clean ups, our “I Love Manchester” campaign positively resonated with residents and visitors alike and became an antidote to antisocial news.
Our now internationally recognised brand continues to fearlessly and optimistically champion a better future for the city, boost the local economy and enhance the city’s public image as an independent publication.
© 2019 I Love MCR® registered trademark 2009
What do we do?
I Love MCR® documents life in Greater Manchester to help people discover (and rediscover) the city’s supersonic stories and secrets. We inform, inspire and influence a huge community of people while creating a unique picture of the city.
The long and the short of it is, I Love MCR® is a publication and platform to advertise Manchester as a desirable destination to visit, live, work and do business. We also advertise businesses and raise awareness of charities which benefit communities within Greater Manchester – using social and digital marketing, and outdoor media.
I Love MCR® is a vehicle for mobilising Mancunians with meaningful content that connects the community.
Our heart’s in the right place. Manchester.
I Love MCR® likes to share the good news and Manchester has plenty of it. Our publication receives an average of 1 million views per month by posting inspiring Manchester news, community stories and being a cultural city guide. We share stories of local people, communities, businesses, charities and events. We like to think our positive posts help put Manchester on the world stage and boost local economy. For the love of Manchester, we cover everything from community and charity to culture and hospitality.
A love letter to Manchester
Manchester is the economic hub of the north with a population of over half a million proud people in the centre and 2.7 million people across the region. Manchester was the heart of the industrial revolution. This is a city with a glorious past and, perhaps, an even greater future.
It’s been said, ‘what Manchester thinks today, the world thinks tomorrow’. The world’s truly modern city which paved the way with a wealth of world first innovations. The place where mankind first split the atom. The birthplace of the first modern computer; The first free public library in the country. The first totally artificial waterway. The first city with gas street lighting. The world’s first true railway. The city of the suffragettes. The city of graphene, the world’s thinnest material.
As the city’s fortune swelled in the 19th century, so did its civic pride. Manchester’s elite saw the city as the new Venice and commissioned grand buildings and monuments, taking architectural inspiration from across the ages.
Manchester’s architectural crown and glory – and focus of its civic pride – is its town hall. Built to rival the great buildings of London, this is an architectural gem that proclaimed ‘this is Manchester and we’ve arrived.’ Held in trust for Mancunians and the nation by the council, it’s the city’s favourite wedding venue and a stage set for TV & film. It even features on its own Royal Mail stamp.
Manchester may no longer be England’s industrial powerhouse but it’s a city that’s never stopped dreaming. Right across the city daring new projects, innovations and ideas continue to capture the world’s attention.
The city’s greatest achievement is its unique sense of civic pride – with its resilience and ability to stand together in solidarity at times of need.
Manchester is a city to be admired and replicated-not just in the UK but worldwide.
Manchester is in the middle of a cultural renaissance. The only question is: what will Manchester do next?
Using a combination of digital and media, we advertise and market Manchester businesses by targeting different demographics and interests in a huge captive audience. From editorial and email marketing to video and digital billboards, we connect the right people.
Give a little, help a lot! Our beneficiary partner charity is We Love MCR Charity, whose main aim is to improve the lives and life chances of the people of Manchester.
Formerly known as the Lord Mayor of Manchester’s Charity Appeal Trust, the charity rebranded to adopt the look and feel of the I Love MCR® logo ‘because of its positive action’.
Registered charity number 1066972.
Meet the busy bees behind I Love MCR®. We’re as Manchester as it gets. Some were born here, some drawn here. A small band of like-minded individuals who share the same passion; love and affection for our city. We are cool, cultured, cosmopolitan – just like Manchester. We are a ‘family’ who love Manchester and we hope you do, too.
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I Love MCR® is a registered trademark since 2009. I Love MCR® only advertise what we endorse or has benefit to the community. I Love MCR® will not endorse gambling nor anything of a political or religious nature. I Love MCR® reviews are always impartial. I Love MCR® won’t be bribed by money or payment in kind. Paid for content is clearly marked ‘Sponsored’. Advertising requires a minimum commitment of 3 months to ensure maximum exposure. More on our policy: ilovemanchester.com/policy