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Licensing Information

Discover the branding power of I Love Manchester

The I Love MCR® logo is available for license. Connecting a product, service or event with the iconic “I Heart MCR” logo can build brand recognition and sales for your organisation, ultimately providing a significant return on investment.

Created and trademarked by Christopher Greenhalgh (2009), the purpose of the I Love MCR® mark is to promote civic pride and solidarity across Greater Manchester.

Today, the globally recognised city brand represents the 10 metropolitan boroughs of the city region, Mancunians’ affinity for their home city, and endless branding opportunities for merchandise and advertising campaigns. It is one of the most recognised logos associated with Greater Manchester.

Is I Love MCR® copyrighted?

The I Love MCR® logo is a registered trademark to protect the brand against unwanted use.

Can I use the I Love MCR® logo?

The “I Love MCR” symbol is FREE to use so long as it’s not for any commercial gain such as printing onto products like T-shirts or mugs for sale. You can easily download a print-quality version of the logo here or a white variation here

Other use of the I Love MCR® logo

Use of the I Love MCR® trademark for commercial or charity gain requires prior approval by the Company, plus a donation to our charity foundation and a valid license agreement.

All requests should be directed to:

KJG – Xeinadin Group
100 Barbirolli Square
M2 3BD

Or send an email with the subject title “Licensing Inquiry” to [email protected]


In any case, we appreciate any donation towards our foundation.

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