Licensing Information

Discover the branding power of I Love MCR®

Our iconic, global brand, I Love MCR, is available for license. Connecting a product, service or event with the I Love MCR brand can build brand recognition and sales for your organisation, ultimately providing a significant return on investment.

Created by Chris Greenhalgh in 2009, the purpose of the I Love MCR mark was to promote civic pride and solidarity in Greater Manchester. Today, the now-iconic brand represents the 10 metropolitan boroughs of the city region, Mancunians’ affinity for their home city, endless branding opportunities for merchandise and advertising campaigns. It is one of the most recognised logos associated with Greater Manchester.

I Love MCR® is a registered trademark. Use of the I Love MCR® trademark requires prior approval by the Company and a valid license agreement.

All requests should be directed to:

I Love MCR Ltd
1 City Road East
M15 4PN

or send an email with the subject title “Licensing Inquiry” to


In any case, we appreciate any donation for brand development…