The biggest heart in Manchester

The I Love MCR Foundation helps raise funds and awareness for great causes across Greater Manchester – when it’s needed the most.

Love Manchester?
Prove it.

This city is more than just a destination. Manchester is a home with a proud history of resilience and solidarity. The city is the vanguard of standing up for those who need help. From Peterloo to Pankhurst, our city gives a voice to the voiceless and I Love MCR is an incorruptible symbol of that.

We stick together here, too. We know the power of civic pride and community and know that, as Mancunians, we have far more in common with each other than that which divides us. And the Manchester of today is no exception. We are a bright, vibrant, successful city – but there are still some people who need a helping hand.

Did you know?

One in three of our young people in Greater Manchester live in poverty below the breadline. One in ten residents have no qualifications. And 1 in 81 people will experience homelessness.

What we fund

Our foundation helps to raise vital funds to help improve the lives and prospects of people across Greater Manchester. Furthermore to help local charities such as Forever Manchester create opportunities within communities from all backgrounds and ethnicity to be able to socialise equally with others and celebrate their diversity. So whether it’s support for underprivileged children and under-funded grass root projects, or vulnerable army veterans desperate for life after service and homeless people who need a bed, donate and help our foundation fund great causes as and when it’s needed the most.

How do we raise funds?

We mobilise and call upon a charitable Greater Manchester community. We create meaningful content and use our platform to engage with the right people and raise awareness of great causes. Meanwhile, we take part in, create and coordinate fundraising events and sell charity merchandise. Ultimately, though, we count on partnerships and monetary donations from good people (like you). We’re never ceased to be humbled by the goodwill of fellow members of humanity and the way Manchester stands together at times of need.

Projects we've sponsored

As well as sharing proceeds with our beneficary charities as and when they need it the most, we’re proud to have created the following charity iniatives to help our community…

Our golden promise to you

Your donations are regulated and managed independently by our principal beneficiary partner Forever Manchester – Greater Manchester’s Community Charity. The media & advertising side of our organisation almost completely absorbs the usual costs of running a foundation, so there are minimum overheads and you can rest assured that 100% of the donations go to good use. Therefore, we can guarantee for every £1 we spend, at least 80p goes directly to making life change happen, and the 20p goes towards marketing, fundraising and governance – keeping the big light on so we can continue to take action, raise awareness and make an impact.

Our heart’s in the right place. Manchester.

A monetary contribution is a quick way for you to help us fund and support community and charities across Greater Manchester. Give the deserving a life-changing donation.

The I Love MCR Foundation is a registered trust fund and is regulated by Forever Manchester and the Charity Commission.

Charity No. 1017504

Fundraise for us

Are you taking part in the Great Manchester Run (click here) or the Manchester Marathon? Taking on a challenge?

Please fundraise for our charity foundation so that we can continue to help great causes across our great city region when it’s needed the most.

Getting started with fundraising is easy! Once you register to become a fundraiser, your project page comes with a unique QR code and share buttons to encourage donations. Just click the button below and create your own doner page and target…


Some of the Manchester-based charities and businesses proudly affiliated with the I Love MCR Foundation…


We Love MCR Charity is basically Manchester City Council’s charity. One of many I Love MCR beneficiary partner charities, this city-centric charity raises funds to create opportunities for our young people to gain the knowledge, skills and confidence they need to succeed. Formerly known as the Lord Mayor of Manchester’s Charity Appeal Trust, the historic charity recently “adopted the look and feel of the hugely successful I Love MCR® campaign… because it has become a symbol of the positive action taken by residents and businesses following disturbances in the city in 2011.”

We Love MCR Charity registered charity no. 1066972.

The I Love Manchester Foundation (the Fund) is managed by our principal beneficiary, Forever Manchester, the Community Foundation for Greater Manchester. The fund is only used to support charitable projects in line with the funds agreed criteria, authorised by the advisors and ratified by the Forever Manchester board of trustees.

I Love MCR Foundation is managed by Forever Manchester Charity (Charity No. 1017504) and a company limited by guarantee, registered in England and Wales under 2785133.