National Express launches Eccles Cake sweets in homage to Greater Manchester

The unusual travel sweets are inspired by favourite dishes associated with British locations - from pork pies to fish and chips

In celebration of Brits being able to get back on the road to start visiting friends and family once again or plan a UK break, National Express has today released the first ever range of regionally inspired travel sweets.

The Tastes of Normal limited-edition travel sweets are a homage to the simple pleasures of travel and the staple of many a journey for generations.

But they have been reinvented with an unexpected range of flavours inspired by favourite dishes associated with British locations – including Eccles cake in homage to Greater Manchester.

The Tastes of Normal travel sweets come packaged in classic round metal tins, just like those that have traditionally been found at service stations and airports for decades.

Each sweet tastes of a classic dish that is synonymous with a British city or region that can be visited using National Express.

The unusual selection includes Eccles cake – the only ‘sweet’ sweet in the tin, representing Greater Manchester.

Savoury flavours include fish and chips – traditionally enjoyed with fresh sea air at ever popular choices for a day trip to the seaside or coastal holiday such as Devon, Brighton, Margate, Scarborough and Blackpool.

Then there’s curry – in honour of Birmingham, the home of the Balti triangle and National Express; and Cornish pasty – a must-taste treat for anyone visiting the ever-popular coastal county of Cornwall.

Or perhaps you’re intrigued by pork pie flavour sweets – inspired by the classic British snack from Leicestershire, home of the Melton Mowbray pork pie – or Wensleydale cheese and cranberry, a nod to Yorkshire and popular destinations such as Leeds, Sheffield and Bradford?

“We suspended all services for 11 weeks at the beginning of the year so we’re delighted to now be back on the road with full measures in place to ensure passenger comfort and safety,” said Chris Hardy, managing director of National Express UK Coach.

 “As the UK’s largest coach operator, we’ve always been part of seeing friends and family, going to events, on day trips and holidays.

“We wanted to mark helping make this happen again in a fun way.

 “Eccles cake and fish and chips might not be the kind of flavours anyone would expect to taste in boiled sweet form, but each confectionery celebrates the wonderful diversity of the UK.

“We hope the tastes will take people to a place they’ve missed and can now happily and safely return to with National Express.”

The limited-edition sweets are not for sale but will be given away to the public via National Express social media channels and the National Express website. For more information and to book travel visit


Got a story worth sharing?

What’s the story? We are all ears when it comes to positive news and inspiring stories. You can send story ideas to [email protected]

Manchester is a successful city, but there are many people that suffer. The I Love MCR Foundation helps raise vital funds to help improve the lives and prospects of people across Greater Manchester – and we can’t do it without your help. So please donate or fundraise what you can because investing in your local community to help it thrive can be a massively rewarding experience.

Latest News
Upcoming Events