Alongside a photo of a chocolate Magnum lolly, the advert suggests: “The only thing that can make lying on Piccadilly Gardens even better.”
But Mancs have been quick to point out that the area isn’t exactly known for its peaceful sunbathing opportunities.
“Good way for Magnum’s marketing department to reveal they’ve never been to or indeed, spoken to anyone from Manchester,” said Twitter user Amy Jones.
Good way for Magnum’s marketing department to reveal they’ve never been to or indeed, spoken to anyone from Manchester pic.twitter.com/GAljqNyFqT
— Amy Jones (@amybethjones) April 11, 2022
And it’s got everyone talking, with hundreds of retweets, comments – and, predictably, a lot of jokes.
“Enjoying a Magnum in Piccadilly Gardens, or as you might call it, a spice cream,” quipped @alexpeden1997, while @stevedouglas76 replied with a ‘one does not simply’ meme.
— Steve Douglas (@stevedouglas76) April 11, 2022
“Lying on Piccadilly gardens?! Are you kidding me?! I’d probably get tetanus!” said @LMAtem.
As someone who has never heard of Piccadilly gardens the comments have provided some useful context
— Caroline Harley (@charley0911) April 11, 2022
Meanwhile, people have shared their own Piccadilly Gardens stories.
“As everyone else is sharing their stories: once an old man approached me in Piccadilly Gardens to ask if he could pay to see my feet,” said @BronteSchiltz.
“A woman once punched me in Piccadilly Gardens because I had no spare change to give her. A very drunk man also once asked me and my friend if we could lend him a shoehorn,” said @ChristinaMcMc.
“One hot summer’s day in Piccadilly Gardens I saw a dishevelled middle-aged man in a black suit sit on the grass and down a litre carton of milk,” said @BeatnikSontag.
Every morning I open Twitter and after a bit of scrolling, feel worse. But not today! The comments on this are gold. https://t.co/3tWRuat3mA
— Katie Khan 🌙✨ (@katie_khan) April 12, 2022
The comments have certainly cheered people up, though.
“Every morning I open Twitter and after a bit of scrolling, feel worse. But not today! The comments on this are gold,” said @katie_khan.
And as @ColletteWalsh points out, “Great PR though as this has gone all over today.”
Perhaps Magnum knew what they were doing after all?