Tammy Girl is back thanks to Manchester fashion brand – and you can shop it now

Flip phones, beanie babies and butterfly clips are just some of the things that remind us of the 90s - and now there's another

Get ready for a huge hit of nostalgia as nineties/noughties fashion label Tammy Girl, the little sister of Etam, is back.

Manchester-based company Daisy Street announced the re-launch of Tammy Girl with a capsule collection in collaboration with ASOS, and the range is available now.

Shoppers can expect a selection of cami dresses, low-rise cargo pants and halter-neck tops, as well as sassy slogan t-shirts with retro graphics and even a branded Tammy Girl oversized hoodie with sparkly logo.

There are asymmetric hems, patchwork denim and bow waist details, with models wearing Buffalo style trainers for the full 90s vibe.

“Flip phones, beanie babies and butterfly clips are just some of the things that remind us of the 90s,” says the site.

“And now we’ve got another icon to add to the list – Tammy Girl.

“Resurfacing with a Y2K reboot, the brand has transported its way into the 21st century with a whole range of cute and grungy garms.

“Scroll mini, midi and maxi dresses that’ll go straight to number one in your wardrobe.

“Or take your pick of the prints with mesh tees and crop tops.

“Cardigans are your in-between bestie in our Tammy Girl at ASOS edit, while cargo trousers serve comfort and style – not to mention the multiple pocket vibes.

“So, what’s it gonna be?”.

There are currently 29 Tammy Girl items available on the site.

Prices start at £15 for a vest or crop top, ranging up to £36 for a pinstriped 90s style mini dress.

The brand, which originally closed in 2005, has returned under the umbrella of fashion retailer Daisy Street, and managing editor Tay Singh told Cosmopolitan that the re-launch of Tammy Girl is “a very exciting move” for the company.

“Over the past 10 years we have worked hard to become one of the leading fashion brands for the Gen Z and Millennial customer,” said Tay.

“Staying true to our values as a brand, the re-launch of Tammy Girl is an extension of who we are.”

You can shop the Tammy Girl range here.

This article was last updated 3 years ago.
It was first published on 6 June 2022 and is subject to be updated from time to time. Please refresh or return to see the latest version.

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