Improved productivity is the main reason small and medium-sized businesses (SMBs) switch to Mac technology, an independent survey has revealed.
The research discovered that 63 per cent of the SMBs surveyed said productivity was the main driver for switching to Mac.
Of those, a whopping 87 per cent had since reported an increase in productivity, with over a quarter reporting improvements of 50 per cent or more.
The survey covered a wide range of industries including aerospace, defence, agriculture, healthcare, manufacturing, marketing, advertising, media, entertainment, professional services, retail and distribution.
The eye-opening research was commissioned by Manchester-based Sync, who have a HQ in Ardwick and a state-of-the-art Deansgate store, and carried out by external consultant Techvalidate.
The survey revealed that while businesses choose Mac for multiple reasons, the three other main drivers for switching were compatibility with existing tools, employee satisfaction and security.
The study also concluded that Mac was better for the total cost of ownership as well as technical management, with fewer employees contacting their IT departments.
Sync, whose new digital platform includes a 24/7 e-commerce store and access to tech services, has adapted and continued to grow during the COVID-19 pandemic, which has been one of the busiest trading periods in the company’s 28-year history as many of us look towards more flexible ways of working.
“As identified throughout the study, technology is not a stand-alone part of your business, but integral to employees, productivity and your holistic business,” said Chris Costello, Sync’s commercial director.
“On review of the findings, we discovered that these key themes were closely related – working together to deliver an incredibly smooth experience for business users.
“If technology is secure, reliable, maximises your productivity, and is compatible with the other tools in your business, then it makes good sense that this would drive higher levels of employee satisfaction.
“Finding the right partner to support your technology environment is the key to success.”
For more information and to discover how firms can power their business with Mac from as little as £19 per month, click below.