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Leading Manchester tech hub undergoes new rebrand to serve customers 24/7

Sync has invested over £100k to help businesses and schools with new working from home challenges

Formerly known as GBM, Manchester’s most reliable tech company has kicked off 2021 with a bold new rebrand and new digital platform that includes a 24/7 e-commerce store and access to tech services. 

Sync, the ‘technology experience’ which specialises in Apple tech, training and support for professionals, has invested £100k in three new online stores: Sync:Pro, Sync:Gov and Sync:Ed.

This synchronised approach is designed to help UK businesses and the public education sector embrace the challenges posed by new flexible working norms and at-home learning. 

As an official Apple partner, Sync works directly with the brand’s financial services to create a financing solution that works best for businesses. 

Bespoke deals on the latest Apple tech, for example, include brand new MacBook Pro subscriptions from as little as £19 per month. 

With a HQ in Ardwick and a state-of-the-art Deansgate store, Sync may be headquartered in the North West but it operates on a national scale, as well as working with some of the biggest UK brand names.

The company has adapted and continued to grow during the COVID-19 pandemic, which has been one of the busiest trading periods in the company’s 28-year history as many of us look towards more flexible ways of working. 

Sync customers can now take advantage of improved customer interface tools including a ‘configure to order’ (CTO) service on all Mac products, allowing customers to build bespoke products online, factoring in price differences while checking stock and lead times. 

Since 2018, Sync has invested more than £600k in a combination of physical and online facilities, including a three-level hub on Deansgate housing a store, repair centre and training suite and more recently their online stores. 

All of the new facilities have been designed to ensure Sync can serve the customers with a digital support network on a 24/7 basis – even during the pandemic. 

The company is also offering free places on some of their acclaimed training sessions, including 15 fully-funded spots on a three-day Adobe XD course, which would normally set you back upwards of £195+VAT per person. 

“GBM is a brand that has been synonymous with the business tech space for 29 years, however after rapid growth and a record turnover, we wanted to breathe new life into the business,” says Sync’s commercial director, Chris Costello.

“As we work across business, education and consumer sectors, it made sense to bring these all together, under one synchronised name – Sync. 

“Thanks to preparations over the last year, Sync is better placed than ever to ensure we remain agile as a business, responding to the various changes imposed by both the ongoing pandemic and new methods of home working. 

“Prior to the pandemic, our teams were running and supporting over 280 days of face-to-face training and informational events per annum, all at zero-cost, in order to support businesses and schools. 

“We knew that trying to retain the kind of conversations created from those events was going to be a challenge, but it is one we tried to address straight off the bat. 

“In 2020, we delivered over 110 free skills-based virtual training sessions to businesses and key workers in lockdown, helping them to navigate the shift from physical to remote technologies. 

“Although many businesses have managed to adapt, it’s clear that a lot of work still needs to be done in the education industry to ensure every child is receiving sufficient remote learning. 

“Sync are proud to support schools and trusts across the UK, helping with the integration of technology in order to support learning wherever possible.”

There’s never been a better time to explore how Sync can develop your business, whatever 2021 has to throw at you.


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