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New Manchester sock range delivers positive messages for mental health

Founded by James ‘SHINNy’ Davenport, SHINNy’S SOCKS will also be donating 10% of all proceeds to Get Fit 4 Mental Wellness

During the past year, the need for positive mental health has never been greater.

Words of encouragement have played a huge part in people’s lives, during a time when contact with loved ones has been at a minimum.

New Manchester brand SHINNYs SOCKS recognises how much positive words can do for someone’s mental state, which is why they have launched a lifestyle sock range to give everyone that much-needed daily boost.

Founded by world-renowned tattoo artist Dan Watson and his good friend, well-known mental health advocate and social media influencer, James ‘SHINNy’ Davenport, each pair comes complete with a physical reminder to continue in a positive direction in life, giving people the mental tools they need to start their day in the right way.

James ‘SHINNy’ Davenport has been on a mission for the last four years, working online to spread the word about positive mental health and recovery.

Through his social media channels, he broadcasts The Shinny Show Live reaching out to thousands of people worldwide.

His mantra “RECOVERy IS THE NEW COOL” is everywhere.

The brand is also well aware of the importance on looking great, as well as feeling great.

This is why the whole range is both easy on the eye and extremely durable, says the company, making them perfect for both leisurely strolls and high-intensity workouts, such as CrossFit.

“The last 12 months have been immensely hard for everyone, and the need to stick together has never been more important,” says Dan.

“We hope the positive messaging on our sock range resonates with every single person who reads it.

“Whether they enjoy intense workouts, long afternoon walks or even just enjoying the comfort of their own home, it really doesn’t matter.

“What is important is that they feel positive in their day to day lives, and we’re also over the moon to be helping such a fantastic charity like Get Fit 4 Mental Wellness in the process.”

For more information, visit


Manchester is a successful city, but there are many people that suffer. The I Love MCR Foundation helps raise vital funds to help improve the lives and prospects of people and communities across Greater Manchester – and we can’t do it without your help. So please donate or fundraise what you can because investing in your local community to help it thrive can be a massively rewarding experience. Thank you in advance!

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