They’re used to supplying Manchester’s bars and restaurants. But now they’ve all had to close, ShinDigger Brewing Company has adapted to the Covid-19 lockdown by launching an on-demand beer delivery service.
The service is open from Wednesday until Sunday between 2pm and 10pm, and during those windows you can order beer to any address inside the M60.
It will then be delivered to your door in under three hours, with beers on offer including ShinDigger lager, West Coast Pale and IPA as well as fruity Mango Unchained and Iced Coffee dark beer.
“We’ve had to adapt in order to survive,” says ShinDigger Co-founder George.
“85% of the beer we produce is packaged into kegs and sold to bars – a market that no longer exists. We transformed our entire business model into a delivery service in just three days. We’re like a mini beer Deliveroo now!”.
The brand was founded by two University of Manchester students in 2013 who began selling home-brew at house parties in Fallowfield. Today, ShinDigger has released over 20 beers, has a team of 10 people and brews 120,000 pints per month.
Last week saw the first full week of the new delivery service, and there was an average of more than 100 orders per day, with four drivers on the road at any one time.
“Our social media has been popping off like never before,” says George.
“The best bit is people are treating us like we’re the fourth emergency service, writing little notes in the delivery instructions like ‘you guys are heroes’ and ‘we love you!’.”
All deliveries via the new service are zero contact, with drivers placing the beer on the doorstep, ringing the bell and stepping back to handover the beer.
The drivers all have stock of cleaning materials in their vehicles and wear fresh disposable gloves for each delivery.
In these times of crisis, it is vital to support small independent businesses to ensure they will still be around when we come out the other side, believes George.
“The new delivery service is keeping the cash coming in – it’s like oxygen into our business and means we can continue to pay the team full wages,” he says.
You can order beer to any address inside the M60 from Wednesday until Sunday between 2pm and 10pm.