Salford brewery launches sticky toffee pudding and custard beer

The 7% ABV beer is inspired by brewer Luke McAvoy's favourite childhood dessert and will raise money for charity

Salford brewery Seven Bro7hers Brewing Co is launching a limited-edition ‘Sticky Toffee Pudding and Custard Pale Ale’ as part of its seventh birthday celebrations.

The 2021 anniversary series sees each of the seven brothers launch their own unique beer to mark the celebration. 

To make the celebration series extra special, the brewery has also collaborated with local artist Alexandra Francis to design the artwork for the cans – visually telling the story of each brother and their beer.

Collaborating with the brewing team, Luke McAvoy has crafted Utinni, a Sticky Toffee Pudding and Custard Pale Ale beer inspired by his favourite dessert and named using the Jawa language from Star Wars.

Seven Bro7hers Brewing Co was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing in their cellar at home.

In 2016 the brothers opened their first beer house in Ancoats.

They now have a newly refurbished, onsite taproom at the brewery in Salford and a beer house at Middlewood Locks.

Last month they opened their doors to a brand-new beer house in the heart of MediaCityUK.

“I always wanted to make a beer that expressed everything about me and spoke of some of the things that had had the most profound effect on my life when growing up,” said head of IT, Luke McAvoy.

“So, over and above all the other important things, such as family, friends, near death experiences, it had to come down to dessert and Star Wars!

“We are enormously proud of the last seven years in business; we hope people join us in celebrating our landmark birthday this month.”

For each beer within the 7 Series, 7% of the profits will go to a charity that is personal to each brother. Luke’s chosen charity is Dementia UK.

The Utinni beer is 7% ABV and available in a 440ml can from the Seven Bro7hers web shop for £5.


Read more

Got a story worth sharing?

What’s the story? We are all ears when it comes to positive news and inspiring stories. You can send story ideas to [email protected]

Manchester is a successful city, but there are many people that suffer. The I Love MCR Foundation helps raise vital funds to help improve the lives and prospects of people across Greater Manchester – and we can’t do it without your help. So please donate what you can because investing in your local community to help it thrive can be a massively rewarding experience.


This week