Close this search box.

This Salford brewery has created a pizza flavoured beer

Seven Bro7hers Brewery has teamed up with Chicago Town to launch a beer inspired by sweet honey BBQ salami pizza

Salford based craft brewery Seven Bro7hers have teamed up with Chicago Town to launch a new beer – which tastes of pizza.

The beer has been launched in time for International Beer & Pizza Day this 9th October and incorporates the flavours of Chicago Town’s new stuffed crust takeaway sweet honey BBQ salami pizza.

The beer, called Show Me The Honey, was developed by the Seven Bro7hers brewing team to replicate the sweet flavours of the new pizza which features a tomato sauce filled crust and is topped with sweet honey BBQ sauce, a blend of mozzarella and red cheddar, salami and red onions.

They say these sweet and savoury flavours have been matched in the Show Me The Honey ale, with the honey flavour really coming through to champion the honey BBQ sauce that can be tasted in the pizza.

“Chicago Town’s new pizza is bursting with bold flavours, from its tomato stuffed crust to sweet honey BBQ sauce,” said Seven Bro7hers brewer Jack Dixon.

“We were keen to replicate the pizza’s aroma and taste in the flavour profile of Show Me The Honey. To capture the perfect pairing, the team sampled each of the toppings here in the brewery and mapped out the brew based on the flavour notes we needed to hit.

“Chicago Town pizza dough is made fresh every day in its bakery so was easy to replicate with yeast, the base for any beer.

“Hops were added to give it a smoky salami bitterness, but not too late in the boil as we didn’t want it to overpower the honeycomb malt syrups.

“These syrups are added to replicate the sweet, yet tangy, honey BBQ sauce found on the pizza.”

The Seven Bro7hers Show Me The Honey beer can be purchased from October via its online beer shop.


Manchester is a successful city, but there are many people that suffer. The I Love MCR Foundation helps raise vital funds to help improve the lives and prospects of people and communities across Greater Manchester – and we can’t do it without your help. So please donate or fundraise what you can because investing in your local community to help it thrive can be a massively rewarding experience. Thank you in advance!

Got a story worth sharing?

What’s the story? We are all ears when it comes to positive news and inspiring stories. You can send story ideas to [email protected]

Get the Newsletter
Timeless Reads
Latest News
Upcoming Events