INNSiDE Hotel and SEVEN BRO7THERS link up to create ultimate stay for beer lovers

Lifestyle hotel INNSiDE Manchester has collaborated with local craft beer independent SEVEN BRO7THERS to curate the ultimate stay for beer lovers.
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Guests staying at INNSiDE Manchester can now enjoy complimentary SEVEN BRO7HERS craft beers in their bedroom fridge along with other refreshments including fresh juices and water.

For dedicated beer enthusiasts, INNSiDE Manchester will also be offering a special add-on package providing guests with a fully-stocked fridge of 12 SEVEN BRO7HERS unique craft beers, from IPAs to lagers.

Offering beer-loving guests and locals alike a unique hands-on experience, INNSiDE Manchester and SEVEN BRO7HERS will also be hosting a series of ’Tap Takeovers’ at the hotel throughout 2023.

SEVEN BRO7HERS BREWING CO was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing in their cellar at home.

The brothers brew their  beer in Salford, where they also have an onsite Tap Room. The brewery also runs tours and tastings, as well as holding regular events. Beer fans can also visit one of the SEVEN BRO7HERS three beer houses across Manchester and Salford to sample its latest craft specials and delicious food.

CEO Keith McAvoy of SEVEN BRO7HERS, said: “We are so excited to be collaborating with INNSiDE by Melia. Since INNSiDE Manchester opened we have been frequent visitors, so we were thrilled to get the opportunity to stock our beer at the hotel. Brand collaborations are a great opportunity to get our beers in front of new customers and bring new beer fans into the family fold.”

The Director of Operations at INNSiDE, speaking to I Love MCR said this was a great chance to connect with the city via a great local brand.

Garry Fortune, Director of Operations INNSiDE – UK North, said: “INNSiDE by Melia is a lifestyle brand and our hotels are designed to appeal to those with curious minds who want more than a trip but the opportunity to discover something more from the area they are visiting. Experiencing the SEVEN BRO7HERS beer whilst staying in our suites is a great way to connect with the city and a great local brand.”

Guests can upgrade to a SEVEN BRO7HERS suite for an additional £45 per room, please contact innside.manchester@melia.com to enquire.

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