Worker Bee: Ross Green, managing director of Embryo Digital

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Manchester based Embryo Digital started life in 2014 as a one-man marketing consultancy, and has grown into an award-winning full-service digital marketing agency.

With a team of 20, they specialise in SEO, PPC, web design and development as well as content and social media marketing, working with local, national and international businesses.

Managing director Ross Green, who went to Manchester Metropolitan University, started his career in the industry as a Business Development Manager for a leading digital agency before starting Embryo.

“We’ve got a fast growing eclectic mix of clients, large and small, all of which are focussed on taking their businesses to the next level,” explains Ross. 

“We’re disrupting our space with our innovative ideas and nimble delivery team, specialising in search and paid marketing campaigns.”

We sat down with Ross to find out more about his working life – and why he loves Manchester.

What got you started in your field of work?

I worked for Creare Group, a leading digital agency based in the Midlands for three years as a BDM selling their digital products into the North West before deciding to take the leap and set Embryo up. 

Who have been your biggest influences?

My dad. He’s gone above and beyond all his life to support me and my four siblings. Without my dad’s influence I wouldn’t be answering these questions now. 

What is your proudest achievement so far?

Setting up Embryo has been the most challenging but by far the most rewarding thing I’ve done to date. Watching my colleagues succeed and develop around me with the organisation is incredibly rewarding. 

What does a typical day involve?

The beauty of my role is that no two days are the same. A typical day would involve top level management of the company, client campaign strategy and preparing for pitches to win our next client.

How do you relax on your days off?

I’m a sports fanatic. I spend a lot of time at Anfield watching the football, and at Old Trafford cricket ground watching cricket over a handful of beers with my pals. I’m also a big fan of a spa day – or weekend!

What is the best advice you’ve ever been given?

Don’t dwell on “what could have been”. Always keep your head up and move onto the next thing. 

If things hadn’t worked out, what else could you have seen yourself doing?

I really don’t know, maybe something sport related. I did a sports science degree at MMU so something in the sporting world, I imagine. 

Red or Blue?

Liverpool Red!

Name your three favourite places in Manchester

I love standing at the bottom of King Street looking up street, the buildings and whole landscape is stunning. I’m also a massive foodie, so I love The Ivy Asia and Fazenda in Spinningfields.

If you could change one thing about Manchester what would it be?

I’d hope that we can reduce the homeless community. I’d want more social housing and homeless support. 

What do you love most about Manchester?

The community and the culture. We have a very close knit community here, people work hard to help you succeed. I’m a big fan of that.

What do YOU think?

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