Manchester United most popular Premier League club on social media

The analysis was based on each club’s combined number of followers across TikTok, Facebook, Instagram and Twitter

New research has revealed that Manchester United is the most popular club in the Premier League on social media.

Research conducted by Betpack examined the verified social media profiles of each football club in this season’s Premier League to reveal which club has the highest social media following. 

The analysis was based on each club’s combined number of followers across TikTok, Facebook, Instagram and Twitter.  

The study revealed that Manchester United is the most followed Premier League club on social media, with more than 171 million combined followers across different platforms.

As one of the most widely supported football clubs worldwide, Manchester United has 76 million followers on Facebook; this follower count alone is substantially higher than any club’s following on any social media platform. 

Additionally, the club also has the highest number of followers on Instagram, with 54 million followers. 

Manchester United’s forward Cristiano Ronaldo is also currently the most followed person on Instagram, with over 400 million followers. 


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A post shared by Cristiano Ronaldo (@cristiano)

Chelsea is the second-most followed club in the Premier League, the study reveals, with more than 107 million combined followers, while Liverpool comes third with a combined 100 million followers across social media.

Manchester City places as the fourth most popular club in the Premier League, raking in more than 87 million followers across multiple social media platforms. 

For instance, the club has 41 million Facebook followers – the third-highest overall – and is the fourth most popular Premier League club on Instagram, securing 38 million followers. 

Arsenal has a combined total of 80 million followers, making them the fifth most popular club, while Tottenham Hotspur also features as one of the most followed clubs in the Premier League, coming sixth, with more than 55 million followers across different social media platforms.

“The Premier League is the world’s richest and most popular football league, which is demonstrated in each club’s vast social media following,” said a spokesperson for

“Today, social media completely dominates the way fans interact and engage with the clubs they are passionate about, so it is fascinating to see each club’s popularity across the platforms. 

“The phrase ‘Manchester United top the table by a distance’ is usually associated with the glory days of Sir Alex Ferguson, but their social media dominance is clear to see.

“Supporters of the club will no doubt hope they can start converting online success into real life trophies.”


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