Greggs’ Vegan Sausage Roll launched in January 2019 to critical acclaim, becoming one of its fastest selling products of the last six years.
And today, a new vegan product has hit the shelves – and it’s already got everyone talking.
Yes, Greggs has finally put an end to months of speculation by confirming the drop of its Vegan Steak Bake, which hits Manchester city centre branches today.
The Vegan Steak Bake has been created to mirror some of the original Steak Bake’s classic features, including 96 layers of light and crisp puff pastry, but instead is made with Quorn pieces, diced onions and a gravy filling.
It means that the UK’s vegans, flexitarians and Meat-Free Monday advocates can enjoy an alternative to one of Greggs’ most-loved menu items.
The Greggs product development team has been working for months on the Vegan Steak Bake recipe, recruiting a whole panel of vegan and non-vegan taste testers to ensure its flavours hit the spot.
“Our Vegan Sausage Roll launch was a huge success and we’ve been working tirelessly to expand our vegan friendly offering and provide more delicious savoury food on-the-go options for people looking to reduce their meat intake,” said Roger Whiteside, chief executive at Greggs.
“The launch of our Vegan Steak Bake is another key milestone on our journey to become our customers’ favourite for food-on-the-go.
“We look forward to hearing the feedback.”
The Greggs Vegan Steak Bake will be available from £1.55, initially across 1,300 shops from 2nd January and then rolling out to a further 700 shops on the 16th January. It’s available in all Manchester city centre branches from today.