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The ‘biggest’ heart in Manchester. Literally.

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Love Manchester?
Prove it.

Young people typically dream of going to another place – like New York City – to achieve their goals. I Love MCR signals the catalyst and context for Mancunians to do great things without having to go anywhere.

This city is more than just a destination. Manchester is a home with a proud history of resilience and solidarity. The city is the vanguard of standing up for those who need help. From Peterloo to Pankhurst, our city gives a voice to the voiceless and I Love MCR is an incorruptible symbol of that.

We stick together here, too. We know the power of civic pride and community and know that, as Mancunians, we have far more in common with each other than that which divides us. And the Manchester of today is no exception. We are a bright, vibrant, successful city – but there are still some people who need a helping hand.

Did you know?

One in three of our young people in Greater Manchester live in poverty below the breadline. One in ten residents have no qualifications. And 1 in 81 people will experience homelessness.

What we fund

Our foundation helps to raise vital funds to help improve the lives and prospects of young people across Greater Manchester. The I Love Manchester charity campaign is working in partnership with Forever Manchester (Charity No. 1017504) who manage the fund to make sure that all the money raised reaches grassroots community projects throughout Greater Manchester. So whether it’s support for underprivileged children and under-funded projects, or vulnerable army veterans desperate for life after service and homeless people who need a bed, donate and help our beneficiary charities fund great causes as and when it’s needed the most.

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How do we raise funds?

We mobilise and call upon a charitable Greater Manchester community. We create meaningful content and use our platform to engage with the right people and raise awareness of great causes. Meanwhile, we take part in, create and coordinate fundraising initiatives such as the I Love Manchester Awards and sell charity merchandise.

Ultimately, though, we count on partnerships and monetary donations from good people (like you). We’re never ceased to be humbled by the goodwill of fellow members of humanity and the way Manchester stands together at times of need.

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Projects we've sponsored

I Love MCR is proud to have sponsored the following initiatives to help our community

We've helped vulnerable people get breaks they need to live more comfortably

We've kitted out the youth squads at Fletcher Moss Rangers FC to have fun in a safe environment

We sponsored families affected by the Manchester terror attack on a trip to Disneyland

Our golden promise to you

Your donations are managed independently by our partner Forever Manchester – Greater Manchester’s Community Foundation – and regulated by the Charity Commission. The media and advertising side of our organisation almost completely absorbs the usual costs of fundraising, so you can rest assured that 100% of the donations go to good use. Therefore, we can guarantee for every £1 we spend, the majority of it goes directly to making life change happen, and the rest only goes towards marketing, fundraising and governance.

Our heart’s in the right place. Manchester.

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Positive Manchester news stories

Manchester's 'most-loved' organisation

A monetary contribution is a quick way for you to help us fund and support community and charities across Greater Manchester. Give the deserving a life-changing donation.

The I Love MCR Foundation is a registered fund managed by Forever Manchester and regulated by the Charity Commission.

Charity No. 1017504

Donate now!

Fundraise for us

Are you taking part in the Great Manchester Run or the Manchester Marathon? Taking on a challenge?

Please fundraise for our charity campaign so that we can continue to help great causes across our great city region when it’s needed the most.

Getting started with fundraising is easy! Once you register to become a fundraiser, your project page comes with a unique QR code and share buttons to encourage donations. Just click the button below and create your own doner page and set your own target…

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Partnerships

Some of the Manchester-based charities and businesses proudly affiliated with the I Love MCR Foundation…

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Who are We Love MCR Charity?

We Love MCR Charity is Manchester City Council’s charity. Primarily called the Lord Mayor of Manchester’s Charity Appeal Trust, the historic charity “adopted the look and feel of the hugely successful I Love MCR® campaign… because it has become a symbol of the positive action taken by residents and businesses following disturbances in the city in 2011.”

We Love MCR Charity registered charity no. 1066972.

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The I Love Manchester Foundation (the Fund) is managed by Forever Manchester, the Community Foundation for Greater Manchester. The fund is only used to support charitable projects in line with the funds agreed criteria, authorised by the advisors and ratified by a board of trustees.

I Love MCR Foundation is managed by Forever Manchester Charity (Charity No. 1017504) and a company limited by guarantee, registered in England and Wales under 2785133.

Support us

Love Manchester? Prove it. Have your visit to the website make a difference in Greater Manchester…

Donate

The I Love MCR Foundation raises vital funds to help improve the lives and prospects of people across Greater Manchester – and we can’t do it without your help.

Donate now

Shop

The official I Love MCR Shop not only spreads Manchester love across the world, but it also helps keeps the lights on so we can support the city region.

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Fundraise

Taking on a challenge? Why not fundraise for our Foundation. We’ll even throw in some merchandise to wear, too. Raising funds for great causes is priceless.

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Online Advertising

Advertise online to reach millions of inspired people who are subscribed, engaged and use our channels on a daily basis.

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Out-of-Home Advertising

Regional out-of-home media makes advertising on digital billboard screens across Greater Manchester affordable.

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