Born out of an idea by two pals from Rochdale, What’s Your Beef ethically sources their beef from a local award-winning butcher and pride themselves on making the best burgers in the land.
Now, independent retailer, General Store is to provide a more permanent home for the local burger brand, who will be moving into the group’s new MediaCityUK store this Friday.
To celebrate, MediaCity General Store and What’s Your Beef are throwing a burger bash, alongside their friends at Manchester Union Lager – and everyone’s invited.
From 3pm until 7pm on Friday 3rd September, What’s Your Beef will be giving away 100 free burgers – including their incredible ‘Stateside Deluxe’ as well as their ‘Got No Beef’ vegan burger.
There will be music from a DJ – and free beer from Manchester Union Lager, too.
General Store is a shopping experience that champions local makers and creators.
They stock big brand convenience products right through to artisan local producers, alongside a coffee shop on site, plus an alcohol emporium with tasting area, local fresh baked goods and zero-waste, household essential refill stations.
What’s Your Beef joined MediaCity General Store, located in the ground floor of the recently completed Lightbox development just a stone’s throw from the cobbles of Corrie, when they opened in May, and the two local independent brands have been working together to bring brilliant burgers to Salford Quays ever since.
“We love everything that What’s Your Beef stand for – a local, quality, independent brand with a massive passion for what they do,” said Jasmine Brannan, area manager, Store Retail Group.
“So we were excited to create a more permanent residency for Neil and his team at General Store MediaCity and to be able to keep bringing those brilliant burgers to the community.”
The What’s Your Beef residency is just one of a number of collaborations in store, from artisan bakeries to small batch gins.
“We’ve loved our time at MediaCity so far – it’s been fantastic to be on the journey with Mital as the site opened,” said Neil Standring from What’s Your Beef.
“We’ve collaborated before at their Foodhalls – we love working together, and getting the chance to bring our burgers to even more people.
“See you Friday for burgers on us!”
What’s Your Beef will be giving away 100 free burgers from 3pm until 7pm on Friday 3rd September. When the free burgers and beers are gone, they’re gone.