Weezy, which launched in Manchester in April, is the UK’s first on-demand supermarket, delivering groceries to your door in just 15 minutes.
Now, a new partnership between them and sustainable food provider Wild Hare means high quality ready meals are now available to order across Manchester.
Following a trial partnership that started in May across a couple of locations, keen interest from consumers saw more than 120 units a week being ordered through the Weezy app.
Following the success of the trial, Weezy will now offer the meals across Manchester, as well as London, Bristol and Brighton – and I Love MCR readers can try them for half price (see below for details).
Produced by the Wild Hare Group, the ready meal range uses high-quality, fresh, nutritious British grown ingredients, which are all of a sustainable origin – with practically all of the ingredients traceable and transparent, with provenance at the heart of the supply chain.
Consisting of a range of options to suit multiple tastes, the group’s initial offering – which has been created by Michelin pedigree chef, Anthony Robinson – includes chicken thighs, chicken dhal, cauliflower and chickpea dhal, and British red wine braised chuck steak.
With all options produced using sustainable processes, any carbon use is then offset to minimise the environmental impact.
Currently, the brand is stocked by brands such as Whole Foods, Selfridges London, Tebay Services, Burford Garden Centre and more – but Weezy’s delivery service means Mancunians can now get their hands on the range.
“Our partnership with Weezy is an exciting one and we’re delighted following the success of the trial,” said Dominie Fearn, who has a 20-year career in sustainability and is the founder of the Wild Hare Group.
“Wild Hare is all about sustainable convenience and Weezy very much fits within that mould – offering easy access to quality ingredients using sustainable means.
“By making our meals available on Weezy, we’ll be putting ourselves in front of an ever-growing audience, and it’s something that marks the next step in our ongoing expansion plans.”
Working closely with its farmers, The Wild Hare Group champions UK-based regenerative agriculture, which sees it incorporate ingredients designed to minimise carbon output.
For example, Wild Hare’s range uses traditional UK grains, which require 50% less water than commercial wheat, supplemented by soil audits to ensure ongoing fertility while monitoring nutrients.
Other sustainable approaches along the chain of production includes using alternatives to plastic packaging to help enhance the environmental positives.
“We’re excited to be working with a sustainable focused brand like Wild Hare whose ethos and values mirror ours,” said Emily Lauterpacht, commercial associate at Weezy.
“They joined us in May, and their meals have been flying out the door. During our trials, we saw how much our customers loved the meals and so it’s great to be able to offer them across Manchester.
“This is what we’re about, connecting consumers with high quality, sustainable produce and convenience products.”
I Love MCR readers can get 50% off their first orders (maximum value of discount £25) until 31st August 2021 using the promo code LOVEMCR.