The wait is finally over for the arrival of renowned US beauty brand Morphe as it launched its first ever Manchester store.
The opening has been eagerly-anticipated ever since the colourful Morphe hoardings first appeared inside the Manchester Arndale Centre in August.
Now fashionistas can finally get their first look inside the stylish store, which opened for business today.
The Manchester store becomes the sixth UK opening for the US cosmetics powerhouse, which is popular with professional make-up artists, beauty experts and influencers.
It features curated picks of featured best-sellers, influencer faves and influencer collaborations. Customers will also be able to enjoy expert advice from Morphe’s qualified beauty artists.
Morphe has developed a massive following due to its high quality, cruelty-free cosmetics and artistry brushes since it was founded by brother/sister duo Linda and Chris Tawil in 2008.
Their latest campaign features beauty influencers from across the globe Bianca Linares, Thuy Le, Victor Ramos and Keilidh Cashell.
Morphe boss Mark Spillman said: “Manchester Arndale attracts over 40 million shoppers every year, and its location at the heart of Manchester city centre makes it the ideal spot for our latest UK store.
“We’re pleased to join the line-up of huge international brands at the centre, and look forward to bringing our professional-grade makeup products and expert advice to Manchester shoppers.”
David Allinson, Manchester Arndale centre director, said: “Since Morphe confirmed they will be joining Manchester Arndale we’ve been inundated with queries from excited shoppers, including a record number of responses on our social media announcement.
“The arrival of Morphe will be a great addition to the centre, and we know that the brand has some brilliant things in store for our shoppers in the lead up to Christmas.”
Morphe is known for the full spectrum of professional quality tools and make-up, including over 300 brushes and their highly coveted palettes, as well as best-selling influencer collaborations with creators such as Jaclyn Hill, James Charles and Jeffree Star.
Morphe also carries highly sought-after brands such as Jeffree Star Cosmetics, Lunar Beauty and Iconic London. Newly added brands include SUVA Beauty, OFRA Cosmetics, NABLA Cosmetics and P.Louise. Coming soon are Beauty Bakerie and Marmalade.
The US beauty beauty brand is recognized by beauty bloggers as the ‘beauty brand created for the creators’.
Morphe’s products are already available to be purchased in the UK online and select online retail partners such as Cult Beauty.