Breakfast cereal Weetabix got everyone talking this week thanks to a viral tweet involving an unusual serving suggestion.
The responses are a joy to behold, from big brands including Domino’s (“Us: Pineapple on pizza is the most controversial food ever. Weetabix: Hold my spoon”), Nando’s, Wagamama, KFC, and Tinder (“Trust us, this is not a match”).
— Weetabix (@weetabix) February 9, 2021
Even the NHS got involved (“That tweet should come with a health warning”), along with vaccine makers Pfizer UK (“Haven’t our scientists worked hard enough, without having to come up with an antidote to this?”).
And Greater Manchester tweeters couldn’t wait to get involved.
The GMP Manchester City Centre account were quick off the mark to address the ‘crime’.
“We’ve bean looking into this after a number of complaints today,” they tweeted.
“Due to its serious nature, we’ve passed it over to our major incident team who deals with cereal killers!”
We've bean looking into this after a number of complaints today. Due to its serious nature, we've passed it over to our major incident team who deals with cereal killers!
— GMP Manchester City Centre (@GMPCityCentre) February 9, 2021
For the Royal Exchange Theatre, the combination was just too experimental.
“We love a bit of creative experimentation…. but this has got our head spinning!” they replied.
We love a bit of creative experimentation…. but this has got our head spinning! pic.twitter.com/3a37OD2Aid
— Royal Exchange Theatre (@rxtheatre) February 9, 2021
“We’ve heard of putting the milk in first, but this takes the biscuit,” said Kellogg’s, who have been operating in Manchester since 1938, when they opened their Trafford Park based factory – now Europe’s largest cereal factory.
“Keep up Kellogg’s, milk is sooo 2020,” replied Weetabix.
We’ve heard of putting the milk in first, but this takes the biscuit.
— Kellogg’s UK & IRE (@KelloggsUKI) February 9, 2021
Bolton bakers Warburtons, meanwhile, quoted the tweet suggesting last year was bad enough without this.
Us: 2021 can’t be as bad as 2020 surely?
— Warburtons (@Warburtons) February 9, 2021
It wasn’t a combination that appealed to fashion brand Pretty Little Thing, whose headquarters are in Manchester, either.
But Lily’s Vegetarian restaurant in Ashton thought they’d get in on the action, adding beans to their masala dhosas.
“It wasn’t half bad,” they said, with a laughing emoji.
Wigan Council, meanwhile, had a serving suggestion of their own.
“Dear @weetabix we appreciate your efforts but you’ve missed out one vital ingredient.
— Wigan Council (@WiganCouncil) February 10, 2021
And what was the response from Heinz, whose Heinz Beanz factory in Kitt Green, Wigan is Europe’s largest food processing plant?
Well, it was a perfect bit of romance just in time for Valentine’s Day.
Dear @Weetabix, it's bean a bit of a whirlwind romance with a few brands (🙄) questioning what we have.
— Heinz (@HeinzUK) February 10, 2021