Insomnia Cookies, the cult-favourite US bakery chain, has officially announced its launch into the UK – with the team behind the brand confirming its first stores will be landing in Manchester city centre next month.
The cookie company is renowned stateside for delivering warm, delicious cookies until 3am – along with ice-cold milk for dunking – and has built a legion of fans thanks to its expansive, indulgent menu, which also includes cookie shakes, ice cream, and a host of other sweet treats.
The brainchild of founder Seth Berkowitz, who dreamt up the idea while he was a college student looking for late-night snacks, Insomnia now boasts more than 240 bakeries across North America.
Born in the USA
Their website states: “Born in a dorm in the USA, Insomnia Cookies is a brand made by and for young people who dream big and don’t mind breaking the rules on the way.
“So here we are coming to the UK to shake up what you think of the humble cookie – because ours are the real deal.”
Insomnia Cookies UK Launch
Insomnia Cookies’ first two UK bakeries will be opening in August 2023 on Cross Street – next to the Royal Exchange – and University Green on Oxford Road, with plans for further expansion in the near future.
Ben Lacey, managing director at Insomnia Cookies UK, said: “It’s a massive milestone for us to be opening our first bakeries in the UK.
“Manchester is a city that knows what it means to be up all night, so it was a no-brainer for us as our first location.
“We’re excited to be bringing the authentic, cult-favourite taste of Insomnia Cookies to the UK – including all the classics, plus some delicious limited edition flavours to boot.
“Late-night dessert shops are big here, but there’s long been a gap in the market for warm, fresh cookies hand-delivered to your doorstep all day and late into the night.
“Whatever the reason you’re up late at night – whether you’re hosting a house party, headed out to see someone special, or even editing episodes of your grindset podcast – we’re on hand to satisfy your sweet tooth.”
With its US business boasting more than 200 locations, Insomnia Cookies UK is aiming to expand rapidly nationwide.
To celebrate the launch of its first store, it’s offering free cookies to anyone who comes down on its official opening date – due to be later this summer.
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