Hits Radio has this week launched 2020’s Cash for Kids Mission Christmas appeal, inviting listeners and locals to buy one extra gift to help thousands of disadvantaged children in Greater Manchester.
The largest Christmas toy appeal in the UK, Mission Christmas is an annual campaign run by Cash for Kids which is supported by Bauer Radio’s regional stations, including Hits Radio.
Collectively, Cash for Kids raised over £20.9 million in 2019 in gifts and donations which were distributed to more than 1 million children disadvantaged kids across the UK – with 42,420 of recipients in Greater Manchester.
Due to the COVID-19 global pandemic, this Christmas is going to be tougher than ever for those in need.
The Trussell Trust has predicted that at least 670,000 extra people will become destitute in the last three months of the year – this is a level of poverty that leaves them unable to meet basic food, shelter or clothing needs.
With the increase in unemployment and reduction in working hours for many families, Christmas is simply a luxury they cannot afford, and families are having to make difficult decisions this Christmas between food/heating and gifts.
This year’s Mission Christmas aims to beat last year’s fundraising total and help make sure it can help as many children as possible from Greater Manchester be supported.
“This year is going to be particularly tough for many families across the UK,” said Hits Radio host Fleur East.
“Mission Christmas is a brilliant way for people to act in the true spirit of the season and give a little something to lift the spirits of disadvantaged young people who really do deserve it.
“Last year our listeners really demonstrated their generosity and it was truly amazing what we achieved.
“This year there have been so many examples of the community pulling together to support everyone and I know that it will be even better than ever before.
“It’s easy to take part, all you need to do is buy one extra gift before December 18th and hand it in to one of our collection points.
“Alternatively you can text ‘HITS’ to 70910 to donate £10 and we will buy a gift on your behalf.
“Let’s make 2020’s Mission Christmas our biggest and best ever and bring some Christmas cheer to the children who need it most.”
For further details, including information on how to get involved or make a donation, visit hitsradio.co.uk/mission