Debenhams.com launches flagship beauty store in Manchester Arndale

Debenhams.com has opened a flagship Beauty destination at Manchester Arndale, spread across two floors and covering a total area of 7,552 square feet. 

Debenhams.com wants to create a destination that is fresh, modern, and unique, say owners, where customers can experience the latest in beauty.

The store reflects the brand’s new vision, taking inspiration from the high-end beauty and fragrance brands housed within.

Being an almost exclusively online company, it was essential that the store reflected that digital world, and the interactive screens connect these two worlds, with real-time posting via social media platforms displayed immediately on them. 

The much-loved British e-tailer was acquired by the boohoo group at the beginning of 2021, and Manchester was the natural first choice for the flagship to be based.

“We are delighted to be opening Debenhams.com Beauty store, within the Manchester Arndale, especially as this is the home of the boohoo group,” said Jeanette Whithear, homeware and beauty director at Debenhams.com.

“It feels like an organic location for this exciting retail  space, within the heart of the city.  

“Since April we have reintroduced multiple brands to Debenhams.com as well as new ones, that have really grown the offering for our customers.

“With the next step of Debenhams.com Beauty journey, I’m excited to see the cross over from our digital and physical elements come to life within the space as well  as our range of brands increase dramatically into 2022.”

On Thursday 9th December, Debenhams.com is inviting customers to come and experience the Beauty flagship store first-hand, as they host the first VIP event from 5pm until 8pm, with the first 50 customers to receive a bespoke Beauty goodie bag with purchase on the night, alongside beauty demonstrations, exclusive offers and sampling from beauty brands housed at the flagship. To book a free ticket for the event on the 9th December, click here.