Hits Radio’s Cash for Kids helps 2893 disadvantaged children in Greater Manchester

The activities saw people from across Greater Manchester join together to help disadvantaged children and young people in the community

Hits Radio has announced that an incredible £2,490,212.34 has been raised across the UK – with 2893 children helped in Greater Manchester thanks to kind donations from local people in the region.

The amount was raised as part of the station’s Cash For Kids Day activities which saw people from across Greater Manchester and the UK  join together to help disadvantaged children and young people in the community who are affected by poverty, illness, neglect or have additional needs. 

Every week on the Hits Radio Breakfast Show with Fleur East, the team spin a wheel with different topical items and challenge Fleur to write and perform a rap about it in just 24 hours. 

Last year the charity raised an incredible £19.2 million across the year and was able to support 396,639 children across the UK.

With families and children living in poverty more so than ever, this year Hits Radio called on listeners and locals to help fundraise and support disadvantaged children for Cash for Kids Day.

“It’s been an incredibly tough year for us all, however some people in our communities have spent the last year worrying about how they’re going to pay for their kids next meal, or their child’s mental health due to social isolation,” said Fleur.

“That’s why Cash for Kids Day has been so necessary, to help those most in need right here in Greater Manchester.

“The response has been phenomenal.

“So whether you’ve dressed up, dressed down, held a virtual quiz, walked, run, cycled, swam or made a donation to Cash for Kids THANK YOU! It makes such a difference.”

100% of all the funds raised will be used to help the children that need it most.

All funds raised for Cash for Kids Day will be used to tackle poverty, supporting children with £35 per child grants which will be used to pay for essentials like food, heating and toiletries, plus activity and well-being packs to keep them mentally and physically healthy. 

You can support Cash for Kids Day by making a donation online here


Manchester is a successful city, but there are many people that suffer. The I Love MCR Foundation helps raise vital funds to help improve the lives and prospects of people and communities across Greater Manchester – and we can’t do it without your help. So please donate or fundraise what you can because investing in your local community to help it thrive can be a massively rewarding experience. Thank you in advance!

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