Hits Radio launches Cash For Kids Appeal to help local families

Hits Radio Cash for Kids is today launching an urgent new appeal in response to the impact of COVID-19 (coronavirus) on local communities, which aims to help those families in Greater Manchester who need it most.

Relying on donations from listeners and locals, the money raised from the Cash for Kids Appeal will build a fund to help local families in need and go towards covering basic essentials such as food and heating. 

 In 2019 Cash for Kids raised over £20 million and supported more than a million sick and underprivileged children in local communities across the UK.

This new appeal is aimed at helping the most vulnerable within our community who may be feeling the direct impact of the current situation most keenly. 

This includes families on zero hours contracts who may be facing reduced or completely cut-back hours, or no access to sick pay.

Hits Radio Cash For Kids also understands the impact that the closure of schools to most children will have on underprivileged families. Grants from the appeal will be made available to those with children who receive free school meals, over and above the Government’s voucher scheme. 

“We have already been hearing incredible stories of generosity from our listeners, as individuals go out of their way to help others through this unprecedented situation,” said Hits Radio presenter Gemma Atkinson

“In donating to the Cash For Kids Appeal, you’ll be making a small act of kindness that can make a huge difference to families in need here in Greater Manchester.”

School teachers, health professionals, social workers and small charitable groups will all be able to apply for funds on behalf of the families they support.

“We have all been affected by the COVID-19 situation in some way, however right now those on low incomes or who are living in or on the brink of poverty will be really feeling the pressure,” said Sally Aitchison MBE, MD of Cash for Kids. 

“With already four million children living in poverty in the UK, the impact of the current situation is sure to see that number increase. 

“We want to do what we can to support these families. We are uniquely placed in our communities to identify the families.”

Locals can donate to the Hits Radio Cash for Kids Appeal right now by texting: 


KIND TO 70910 TO DONATE £10 


or online at hitsradio.co.uk/appeal

100% of donations will go to help families with children that need it most. 



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Manchester is a successful city, but there are many people that suffer. The I Love MCR Foundation helps raise vital funds to help improve the lives and prospects of people across Greater Manchester – and we can’t do it without your help. So please donate or fundraise what you can because investing in your local community to help it thrive can be a massively rewarding experience.

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