Search
Close this search box.

Warburtons is turning its ‘wonky’ crumpets into beer and we’re so here for it

Share
Tweet
Share
Chat

Manchester’s crumpet lovers need to sit up and take notice, because Warburtons have just released a crumpet beer.

Made using the ‘wonky’ crumpets that aren’t considered good enough for the supermarket shelves, the limited edition beer also has some sustainable credentials as it is saving good crumpets that might’ve otherwise ended up in the bin.

The Bolton-founded bakery brand made the big reveal to fans on their social media channels today, linking followers to Toast Ale’s online brewery shop – where they are exclusively retailing the new beer.

Priced at £28 for a box of 12 330ml bottles, it’s a must for crumpet lovers – and a relatively easy-drinking choice too, coming in at just 4.2% ABV.

Made by Toast brewery, the beer uses a mix of leftover Warburtons crumpets and bread instead of the traditional malted barley.

As well as giving the beer a malty, yeasty flavour, the crumpets extract starches and sugars and break them down into fermentable sugars during the brewing process.

Claiming to be the first beer brewed using leftover crumpets, it riffs on the brewery’s existing niche of brewing beer using bread (hence the name Toast).

The beer launch is just one avenue Warburtons are exploring as a way to better utilise the company’s food waste.

James King, marketing and brand manager at Toast Ale, comments: “Our mission remains to brew beer that is planet-saving and palate-pleasing, and we couldn’t be more excited to venture into the world of crumpets.

“As a British staple, they bring something hole-y different than our bread brewed beer, with a unique taste.

“We will continue to toast change and hope everyone loves this new Crumpet Beer as much as we’ve loved brewing and tasting it!”.

Did we miss something? Let us know: [email protected]

Want to be the first to receive all the latest news stories, what’s on and events from the heart of Manchester? Sign up here.

Share
Tweet
Share
Chat

Manchester is a successful city, but there are many people that suffer. The I Love MCR Foundation helps raise vital funds to help improve the lives and prospects of people and communities across Greater Manchester – and we can’t do it without your help. So please donate or fundraise what you can because investing in your local community to help it thrive can be a massively rewarding experience. Thank you in advance!

Got a story worth sharing?

What’s the story? We are all ears when it comes to positive news and inspiring stories. You can send story ideas to [email protected]

Search
Close this search box.