Manchester’s crumpet lovers need to sit up and take notice, because Warburtons have just released a crumpet beer.
Made using the ‘wonky’ crumpets that aren’t considered good enough for the supermarket shelves, the limited edition beer also has some sustainable credentials as it is saving good crumpets that might’ve otherwise ended up in the bin.
The Bolton-founded bakery brand made the big reveal to fans on their social media channels today, linking followers to Toast Ale’s online brewery shop – where they are exclusively retailing the new beer.
Proudly presenting ‘The Toasted Crumpet’ – the UK’s first ever crumpet beer, made with @ToastAle using our very own wonky crumpets!
Exclusively available here: https://t.co/oWYovBMzif (UK customers only, 18+) Drink responsibly. pic.twitter.com/hXeTN1kOWq
— Warburtons (@Warburtons) February 25, 2020
Priced at £28 for a box of 12 330ml bottles, it’s a must for crumpet lovers – and a relatively easy-drinking choice too, coming in at just 4.2% ABV.
Made by Toast brewery, the beer uses a mix of leftover Warburtons crumpets and bread instead of the traditional malted barley.
As well as giving the beer a malty, yeasty flavour, the crumpets extract starches and sugars and break them down into fermentable sugars during the brewing process.
Claiming to be the first beer brewed using leftover crumpets, it riffs on the brewery’s existing niche of brewing beer using bread (hence the name Toast).
The beer launch is just one avenue Warburtons are exploring as a way to better utilise the company’s food waste.
James King, marketing and brand manager at Toast Ale, comments: “Our mission remains to brew beer that is planet-saving and palate-pleasing, and we couldn’t be more excited to venture into the world of crumpets.
“As a British staple, they bring something hole-y different than our bread brewed beer, with a unique taste.
“We will continue to toast change and hope everyone loves this new Crumpet Beer as much as we’ve loved brewing and tasting it!”.