Selfridges Trafford has unveiled the first UK site of international beauty brand Anastasia Beverly Hills as part of the planned three-step expansion of its famous Beauty Hall.
Founded by Romanian-born beauty entrepreneur Anastasia Soare in 2000, Anastasia Beverly Hills is a prestige cosmetics company.
Anastasia Soare was the first to introduce brow shaping and products based on her patented Golden Ratio Eyebrow Shaping Method, and is widely credited for fuelling the multi-million dollar business that surrounds this part of the industry today.
Popularised through customer relationships with some of the world’s most recognisable faces, she ignited a ‘brow revolution’ that has changed the course of beauty history.
Doubling in size, the Beauty Hall will span over 20,000sq foot when it is completed in September, and will boast 170 brands, 80 of which will be new and 25 of which will be exclusive to Selfridges in the UK.
The ultimate beauty destination, the Beauty Hall will be home to the most eclectic beauty product offer anywhere outside London, counting well over 25,000 products, 3,000 shades of lipstick and 1,500 shades of foundation.
Vicki Cain, General Manager at Selfridges Trafford, commented: “Our Beauty Hall has become the go to destination in the North West for beauty fans. The expansion will create a unique and unrivalled beauty offer, where established names sit next to the most experimental brands and exciting innovative newcomers.”
Going forward, shoppers will also be able to experience a range of new services and enjoy fast, effective and on-the-go treatments as part of the much-loved Beauty Workshop which will be occupy a much bigger space in the completed hall.
Brand new and expanded counters for brands including Mac, Nars and Giorgio Armani are also set to be unveiled this month.
Hourglass, By Terry, Lime Crime, Natasha Denona and Le Labo, all new and exclusive to Selfridges within the intu Trafford Centre, will then launch as part of the completed redesign of the Beauty Hall later in the year.