Flowers, fizz and piercings – Selfridges Trafford unveil completed Accessories Hall with quirky additions


After months of redevelopment, department store Selfridges has finally unveiled its completed Acccessories Hall at the intu Trafford Centre – and it’s quite a vision.

The new ground floor includes a raft of new concepts, alongside the revamped beauty hall and main accessories area that now boasts some 440 different styles of handbags and 170 brands.

And the final pieces in the jigsaw unveiled at the launch have been two brand new services available at the store for the first time – award-winning Northern Quarter florist Frog, and new high-end piercings and jewellery brand Astrid & Miyu.

Manchester’s much loved florist Frog is famous for its unique and inspiring designs, epitomised by a fresh and fun approach to floristry, revolutionising the floriculture industry in the city.

In the store, their team of passionate florists will be on hand to satisfy the curiosity of shoppers, sharing their in depth knowledge along with a range of beautiful flowers, plants and gifts available to take home.  Frog will also be running a number of intimate workshops in-store.

Meanwhile Astrid & Miyu, the London-based jewellery brand which has become home of the curated ear, is to open its first permanent space outside of London within the Accessories Hall.

The space will feature a selection of their bestselling jewellery styles, including dainty-yet-edgy earrings, necklaces, rings and cuffs. The space will also include Astrid & Miyu’s hugely popular piercing service that will be open seven days per week.

The new services, along with the recently opened San Carlo Champagne Bar and The Restory, the luxury goods restoration service, are nestled amongst what Selfridges say is the most extensive collection of designer and contemporary accessories brands in the region.

Classics such as Mulberry and YSL sit alongside famous names including an extensive collection of Christian Louboutin accessories.

From the boutiques of Gucci and Prada to carefully curated collections from the likes of Marc Jacobs, Chloe, Staud and Yuzefi, the hall in total now boasts over 150 brands.


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