Manchester fashion brand pledges support for child abuse charity

Manchester fast fashion brand ISAWITFIRST has pledged its support to child abuse charity NAPAC with the launch of a new t-shirt. The fashion brand has pledged that 100% of the profits from t-shirts sold will be given to charity.

NAPAC, which stands for The National Association for People Abused in Childhood, supports children all over the UK who have suffered abuse. Currently in the UK, a staggering 14% of the population are survivors of childhood abuse and as a result, almost half of those survivors (42%) are living with depression in their adult life.

In support of childhood abuse survivors, ISAWITFIRST has collaborated with NAPAC to create and release a t-shirt range, with 100% of profits going towards the fundamental work the charity carries out.

The t-shirt collection consists of two items, which both feature an empowering slogan ‘Take Contol Of Your Story’ and the charity’s brand logo. Available in both white and black, the t-shirts are available via ISAWITFIRST’s website for £10 with 100% of profits going to the charity. The t-shirts come in sizes XS through to XXL.

In addition, ISAWITFIRST customers also have the option to donate £1 to the charity once they reach the check out stage.

This isn’t the first time ISAWITFIRST have partnered with a charity. Last year saw the successful fashion brand support the efforts of Captain Tom and honour his 100th birthday with the launch of three t-shirts to generate money for the NHS.

The NHS t-shirts, again priced at £10, sold out online and helped support the £33m that Captain Tom raised.

Gabrielle Shaw, Chief Executive of NAPAC commented: “I am thrilled that ISAWITFIRST are supporting NAPAC with such lovely products. These will help increase brand awareness for the charity and the essential work we carry out. The funds raised from the campaign will help towards NAPAC’s free national support services and resources for all adult survivors of abuse in childhood.”

Leanne Holmes, Brand Director at ISAWITFIRST said: “As a brand we’re always delighted to work alongside and support charities. It’s highly important to not only educate ourselves but our customers and to help raise awareness through our products. That’s why in support of NAPAC, we’ll be donating 100% of profits from the t-shirt range to help this inspiring charity, as well as providing the option for all customers to donate an additional £1 at the point of check-out.

She added: “Not only can our customers look good on the outside, but they can also feel good on the inside too, knowing they are supporting an amazing cause.”

As well as the t-shirts, ISAWITFIRST have been working closely with NAPAC on its new Survivor Booklet. The booklet is the first resource of its kind developed for younger survivors of child-on-child abuse, and it aims to help survivors seek the help they need. The new booklet is free to download via the ISAWITFIRST website.