The community-driven city brand

Giving back

I Love Manchester Charity Campaigns help raise funds for charities and support community activity across Greater Manchester when it’s needed the most. The ‘biggest’ heart in Manchester. Literally.

Love Manchester?
Prove it.

Young people typically dream of going to another place – like New York City – to achieve their goals. I Love MCR signals the catalyst and context for Mancunians to do great things without having to go anywhere.

This city is more than just a destination. Manchester is a home with a proud history of resilience and solidarity. Giving back is more than just monetary donations, it’s also about giving time. The city is the vanguard of standing up for those who need help. From Peterloo to Pankhurst, our city gives a voice to the voiceless and I Love MCR is an incorruptible symbol of that.

We stick together here, too. We know the power of civic pride and community and know that, as Mancunians, we have far more in common with each other than that which divides us. And the Manchester of today is no exception. We are a bright, vibrant, successful city – but there are still some people who need a helping hand.

Did you know?

One in three of our young people in Greater Manchester live in poverty below the breadline. One in ten residents have no qualifications. And 1 in 81 people will experience homelessness.

What we fund

Our organisation helps to raise vital funds to help improve the lives and prospects of people across Greater Manchester. So whether it’s support for underprivileged children and under-funded projects, or vulnerable army veterans desperate for life after service and homeless people who need a bed, donate and help our beneficiary charities fund great causes as and when it’s needed the most.

How do we raise funds?

We mobilise and call upon a charitable Greater Manchester community. We create meaningful content and use our platform to engage with the right people and raise awareness of great causes. Meanwhile, we take part in, create and coordinate fundraising initiatives such as the I Love Manchester Awards and sell merchandise where 100% of the profits go to our charity campaign.

Ultimately, though, we count on partnerships and monetary donations from good people (like you). We’re never ceased to be humbled by the goodwill of fellow members of humanity and the way Manchester stands together at times of need.

2024/25 charity campaign

This year’s charity campaign is working in partnership with Forever Manchester (Charity No. 1017504) which is the only charity raising money to fund and support grassroots community activity across Greater Manchester.

Projects we've sponsored

I Love MCR is proud to have sponsored the following initiatives to help our community

We've helped vulnerable people get breaks they need to live more comfortably

Dementia Disco CIO

Families of Autistic Children & Adults Together Charity

We've kitted out the youth squads at Fletcher Moss Rangers FC to have fun in a safe environment

Happy Signs CIC

Aspull Olympic Wrestling Club

We sponsored families affected by the Manchester terror attack on a trip to Disneyland

Hattersley Health Champions

Borsdane Wood and Rayner Park Friends Group

Projects we've supported

How Baguley Hall Primary School is nourishing minds with a morning Magic Breakfast

Trafford baby bank delivers £17,000 of Christmas gifts despite closure risk

Dogs Trust brings Christmas joy to homeless dog owners across Manchester

“It was my calling” Meet the wildlife hero who has dedicated her life to saving the UK’s favourite animal

Transform lives this Christmas with Spinningfield’s magical vending machines

The powerful campaign highlighting the struggles of Manchester’s most vulnerable

Our golden promise to you

100% of your donations go directly to our chosen beneficiary charity partner every year, which in turn is regulated by the Charity Commission.

Our heart’s in the right place. Manchester.

Manchester's 'most-loved' organisation

A monetary contribution is a quick way for you to help us fund and support community activity and charities across Greater Manchester. Give the deserving a life-changing opportunity.

How to fundraise

Are you taking part in the Great Manchester Run or the Manchester Marathon? Taking on a challenge?

Please fundraise for our charity campaign so that we can continue to help great causes across our great city region when it’s needed the most.

Getting started with fundraising is easy! Once you register to become a fundraiser, your project page comes with a unique QR code and share buttons to encourage donations. Just click the button below and create your own doner page and set your own target…

Who are We Love MCR Charity?

Confusing we know. But to be clear, We Love MCR Charity is Manchester City Council’s charity. Primarily called the Lord Mayor of Manchester’s Charity Appeal Trust, the historic charity “adopted the look and feel of the hugely successful I Love MCR® campaign… because it has become a symbol of the positive action taken by residents and businesses following disturbances in the city in 2011.”

We Love MCR Charity registered charity no. 1066972.

Some of the Greater Manchester-based charities proudly affiliated with the I Love MCR giving back campaigns…

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Giving back

Love Manchester? Prove it.

Did you know?

What we fund

How do we raise funds?

2024/25 charity campaign

Projects we've sponsored

Dementia Disco CIO

Families of Autistic Children & Adults Together Charity

Happy Signs CIC

Aspull Olympic Wrestling Club

Hattersley Health Champions

Borsdane Wood and Rayner Park Friends Group

Projects we've supported

Our golden promise to you

How to fundraise

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