Liam Gallagher’s fashion label Pretty Green has launched a Spring/Summer 17 collection inspired by the Madchester dance scene of the 80s and 90s.
The collection entitled 90s Rave: Part of the Weekend Never Dies features hints of the famous black and yellow design which identified Manchester’s iconic Hacienda club, as well as clothes emblazoned with the smiley face symbol of the late 80s acid house movement.
There is further Madchester inspired clothing in the form of Stone Roses-esque bucket hats, high collars, and of course, Liam’s trademark Manchester parka.
Geometric prints and bold colour schemes are intended to reflect the club-night décor of the Madchester scene. In a recent photoshoot for the collection, models appeared to pose on the set of a warehouse rave.
The collection draws on an era of culture and creativity in Manchester associated with clubs such as The Hacienda and The Stuffed Olive and the fashion for baggy clothes.
Previous Pretty Green collections have also been inspired by Liam’s musical tastes including the mod fashions of the 1960s and the ever-changing style of The Beatles. The brand itself is named after a track by The Jam.
The first Pretty Green store opened on Manchester’s King Street in 2010 Pretty Green and now has stores across the UK and Japan.
Other Manchester icons with their own brands include New Order with their Stray Dog beer and Elbow, who launched an ale of their own named after their album Build a Rocket Boys! back in 2011.