When you see the word organic you may associate it with food, drink and maybe clean eating. But how about clothing?
Bringing together beautiful organic materials with the finest fashion designs is Beaumont Organic, whose flagship store opens in Manchester this month stocking what they call ‘contemporary conscious clothing’, created responsibly by using organic luxury fabrics including cotton, bamboo, linen, wool and natural leather.
This is modern women’s clothing with an ethical ethos at its core. Everything from tops to bottoms, jackets to dresses, are carefully sourced and stocked.
It’s the brainchild of Hannah Beaumont-Laurencia, a young fashion and textile expert who has chosen her home city of Manchester as the first place in the UK to give her brand a physical presence.
Beaumont Organic began in 2008 in Manchester with a collection of 100% cotton T- shirts. Little did Hannah know that within two years her organic clothing concept would be winning awards, wholesaling in Japan and rapidly growing in the online marketplace.
Since then, the Beaumont Organic range has extended to a collection of well over 60 pieces, collaborated with Dresseterior in Tokyo and exhibited at the Ethical Fashion Show in Berlin.
But Manchester is its true home. It moved its headquarters to the city centre at the start of 2015 and it’s thriving.
We were lucky enough to chat to Hannah ahead of the launch.
What inspired you to set up Beaumont Organic?
A realisation of the ramifications of fast fashion, which led to a desire to make beautiful clothes that not only felt and looked great but were also benefiting farmers, factory workers and, importantly, the environment.
What can people look forward to in the store?
A fresh, minimal shopping experience. The store will be a place of beautiful clothing and home and lifestyle pieces from Beaumont Organic and artisans. All will be ethically sourced and have a fully traceable footprint. My career has allowed me to travel a lot and I love to shop so have visited some of the most beautiful places and shops in the world. The shops that inspire me are the ones with beautiful pieces in them that can breathe. You can see everything. Hangers are nicely spaced. Nothing is crowded. Everything has its place. And of course plants are living in the store too, providing energy to the atmosphere.
What does it mean to you to have the store located in Manchester?
It just feels right. Manchester is my home. I am a born and raised Mancunian and love the city. I can cycle with my family to the store and that makes me so happy. I just know it’s the right location. The city is growing so fast with amazing new destinations popping up each week. I feel privileged to be on this journey in Manchester.
Why should people consider organic clothing?
Take a look at our website. Once you start looking into them it is truly obvious that it should be the only choice. We must be more mindful about our buying habits and this is one way we can start to make a change.
Do you have a favourite piece from the collection?
Yes. The MAYA jumpsuit. I love jumpsuits.
What has been the most challenging thing in setting up an ethical clothing business?
Raising awareness was hugely challenging back in 2008. Now with the help of the media I am happy to say awareness is slowly growing.
And the most rewarding?
Seeing customers wearing Beaumont Organic and writing amazing reviews.
Why would you encourage people to stop and think about where their clothes come from?
This is our beautiful world and we need to protect it. If fast fashion was fast food the only way I can describe it is this. You don’t eat fast food thinking it’s good for you – so why would you buy clothing for the same price and think it’s ok?!
The clothing supply chain is fraught with unethical and hugely damaging ramifications to our world and we have to start listening and taking action. Whether it be the making of the yarns and toxic water waste, to the working conditions and pay of the staff, so many mass-produced clothes can have a negative impact and often end up in landfill quickly too.
The new store launches at 49 Hilton Street on Thursday 14th September with organic food and drink, live demonstrations of future workshops, beautiful goody bags and a Q+A with Hannah. It opens to the public the following day.