From freakshakes to dirty burgers: Social Chain host first ever Love Food Festival


Social Chain, Europe’s fastest growing social media marketing agency, are hosting a food festival with one of its most followed social channels, @love_food.

It’s set to be a food fanatic and millennial’s dream.

As well as food and drink, there will be theatrical cocktail making and live demonstrations from Manchester’s culinary heroes, followed by epic food displays, dancers, a live band and DJ, a magician and lots more. Guests attending will include food and hospitality brands and companies, bloggers, influential business leaders and some extra special guests.

The event will be live streamed across a selection of Social Chain’s channels, including Love Food – making this the first event of its kind.

The face behind Love Food is Beth Trundle, a heavyweight in the food industry. She’s a fervent foodie and with an account which is followed by over 6.8 million people on Instagram and 1.5 million people on Facebook.

Pizza fries [: @theirregularlens] #lovefood

A post shared by Love Food (@love_food) on

If you’re in the market for gloriously gooey icky-sticky and divine food porn, this is the page for you.

Often sharing and re-posting from other foodie accounts, Love Food supports cafés, restaurants, food bloggers and food industry heavyweights from all over the world, sharing the most mouth-watering dishes with its millions of followers.

Beth puts her huge success to “having a bit of awareness of what’s in fashion”.

“It’s about making sure your restaurant menu is flexible enough to jump on certain food trends, like cookie dough and avocado. You need to be able to ride the wave,” says Beth.

Mmm cookie dough. Remember cronuts? Chances are these guys helped that fad go viral. So next time you’re ‘gramming food, #lovefood for a little foodie inspo.

The sight of delicious food on social media can trick the brain into releasing high levels of dopamine.

Take the chocolate brownie doughnut delicious supershake in the picture above. Feel happier just looking at it? So do we.

It’s this positive association with food that motivates the account to share and engage time and time again.

Best Breakfast! Donut “burger” filled with Nutella [: @hashtag_fat] #lovefood

A post shared by Love Food (@love_food) on

In case you didn’t know, Social Chain was founded in Manchester by Steve Bartlett and Dom McGregor and has since achieved global recognition by working with some of the largest brands in the world including Spotify, BBC, Puma and Universal Pictures.

They aim to expose the region’s best local food and drink vendors to their huge global audience.

So if you’re in the millennial market and fancy upping your foodporn game, click here to book tickets. And remember to keep your iPhone charged and your Instagram hand strong because it’s set to be all sorts of foodporn.

See you in the queue for deep fried Nutella smothered Oreo cookies. #dietstartsnextweek

Social Chain HQ, 127-129 Portland Street, Manchester, M1 4PZ on Friday 15th September. Doors open at 5.30pm.

Get the Newsletter
Timeless Reads

Got a story worth sharing?

What’s the story? We are all ears when it comes to positive news and inspiring stories. You can send story ideas to [email protected]

Manchester is a successful city, but there are many people that suffer. The I Love MCR Foundation helps raise vital funds to help improve the lives and prospects of people across Greater Manchester – and we can’t do it without your help. So please donate or fundraise what you can because investing in your local community to help it thrive can be a massively rewarding experience.

Latest News
Upcoming Events