Fashion frenzy on Market Street as H&M launches Moschino collection

Fashion frenzy on Market Street as H&M launches Moschino collection I Love Manchester
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There were huge queues on Market Street on Thursday as fashion fans clamoured to get their hands on H&M’s new collaboration with designer brand Moschino.

Hundreds of shoppers were seen queuing from dawn outside the shop, ready for the 9am opening to the collection.

Manchester’s Market Street H&M is the ONLY shop in the north to have the collection in store, with London and Birmingham H&M the only other places to pick up items from the range (although you can order online).

Proving popular among the crowds were the quirkier items, including a bejewelled bikini top for £119.99, suits printed with CDs, bling-encrusted bomber jackets, and a range of CONDOM adorned fashions including t-shirts, handbags and even condom-shaped earrings for £29.99.

Fashion frenzy on Market Street as H&M launches Moschino collection I Love Manchester

Shoppers were let in one at a time to browse the collection and told they could buy only one of each item in the 110-piece capsule collection for men and women from Moschino’s Jeremy Scott.

When the collaboration was first announced in April, Jeremy said of the designs: “Like all my collections, it’s humour meets haute couture meets the street. That’s been a hallmark of my work for Moschino, and I want to continue to explore that with this collection. For fans of the brand, it should feel a little like a greatest hits collection.”

Fashionista Jordan Allen, 23, from Salford queued for almost two hours in the hope of getting his hands on one of the quirky fashions.

Fashion frenzy on Market Street as H&M launches Moschino collection I Love Manchester

He said: “There’s loads that I want from the collection but it depends what I can afford when I get inside! I love the Moschino chains and the condom t-shirt.  I’m all about it, and the message to stay safe!”

And it appears shoppers prepared to patiently wait on Market Street may have been in more luck than those trying to get the items online.

Many users reported the H&M website crashing this morning, as thousands aimed to get their hands on the collection.

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