Denim blew up at the end of the nineteenth-century when Levi Strauss swapped uncomfortable hemp workwear with the material, and they continued as standard clobber for workers until lively young things picked them up to express themselves in the boom of popular culture. Now, they are so ubiquitous that it is hard to imagine a household that doesn’t have at least one pair nestled away in their drawer.
And it would, no doubt, be left at that if the fashion industry wasn’t so eager to stretch and poke it’s way to fabulous new sartorial inventions.
With Autumn sneaking it’s way into our lives through the cracks in the windows, Urban Outfitters has taken to making denim fresh again, ready for the moment when we know that resistance to the gales and rain is futile.
For women, denim continues it’s street-style love affair with ripped knees with the Light Before Dark jeans which come in a satisfyingly dark and extremely flattering wash. Cuffed ankles and a looser fit complete the jeans.
The Aries jeans meanwhile offer a high street alternative to the badge craze that swept the streets last year. Mismatched patches and paint/rip distressing makes for a quirky pair of jeans just begging for a blogger to stop you in the street.
Dungarees meanwhile, continue their moment, as a plethora of women stick two fingers up to feminine conventions. The BDG dungarees hark back to the workwear beginnings of the material, while the Native Rose star dungarees play on this with a series of contrast star prints.
For men, denim stays raw and comfortable this autumn with various cuffed jeans in a series of flattering washes that beg to be worn with Converse and plaid.
Thanks to stores like Urban Outfitters, we can be safe in the knowledge that denim will remain a comforting staple in wardrobes nation-wide.
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