Creamline Dairies – the long established, Eccles-based family company – has teamed up with Channel 5’s Milkshake presenter Olivia Birchenough, to produce a lively educational video about milk’s journey from the cow to the breakfast table.
Channeling video as an effective way of conveying the importance of drinking milk, the clip has been officially released to mark the launch of World School Milk Day (24th September), giving children an interesting insight into the local Cheshire farmers that Creamline work so closely with.
Created in order to educate young people about where the Creamline bottles come from and how they are delivered daily to doorsteps across Greater Manchester, the video is part of Creamline’s ongoing commitment to the local community. The dairy has rolled out a local provenance programme that ensures all milk produced is sourced from within 30 miles of its production plant.
Taking the message straight to the classroom to celebrate World School Milk Day, Creamline treated Didsbury’s C of E school to an exclusive preview of the video this week, with Creamline’s milkman Jon Ryan joining in the school’s assembly to take the children through milk’s many nutritional benefits, as well as fascinating facts about cows!
Now available to view on Creamline’s newly refreshed website as well as its YouTube channel, the video will be viewed by children across the county, with Creamline set to roll out a stream of primary school appearances.
Commenting on the release of the video, Creamline joint MD, Rob Purvis, said: ‘’We wanted to create something that clearly showed how milk was produced and a video was the perfect vehicle for doing just this. Having the popular Channel 5 children’s presenter Olivia Birchenough on board was great for Creamline, and we’ve received an enthusiastic reaction from the children who have viewed it so far!”
Creamline has recently extended its online delivery service – Creamline Online – to serve households across the Cheshire and Greater Manchester area. Customers can place an ongoing order but also add last minute additions via the new website, so registered customers can amend their milk and store cupboard product orders as late as 9pm the night before for next day delivery.