Jimbag turns to Emma Neville to launch a limited edition pink bag in support of Genesis Breast Cancer Prevention.

Manchester brand, Jimbag, has teamed up with Genesis Breast Cancer Prevention to launch its first ever pink Jimbag.

On sale from Friday 7th March at www.jimbag.co.uk, half of the proceeds will be donated directly to Genesis – the UK’s only charity entirely dedicated to the prediction and prevention of breast cancer.

Breast cancer survivor, 24-year-old Emma Neville, is the ‘face’ of the pink Jimbag campaign. Emma, who is from Wythenshawe, is one of the youngest women in Greater Manchester to have been diagnosed with breast cancer.

She hopes being featured in the photo-shoot will spread awareness for the charity and is proud to be part of the philanthropic project.

Emma said: “People tend to associate breast cancer with older women but that isn’t the case. I hope that seeing me in Jimbag’s photos will help convey the message that younger women can also be directly affected by the disease.

“Keeping fit and healthy is something that Genesis encourages, since it is one of the factors which helps prevent the development of breast cancer.

“I am privileged to have been selected as the ‘face’ of the pink Jimbag – I felt like a real model for the day – something I never imagined after undergoing a double mastectomy in 2012.

“This pink Jimbag looks smart, it’s functional and above all it’s helping to raise money for Genesis Breast Cancer Prevention, which helped save my life.”

Currently, 1 in 10 women and 1 in 1,000 men will develop breast cancer in their lifetime. Through the funding of vital medical research, Genesis Breast Cancer Prevention aims to make 1 in 10, none in 10.

Since its launch in 1997, supporters have raised over £7 million for Genesis Breast Cancer Prevention, which helped to fund the building of Europe’s First Purpose Built Breast Cancer Prevention Centre – The Nightingale Centre and Genesis Prevention Centre, in Wythenshawe. This latest move to partner with Jimbag will give the charity the opportunity to reach a younger audience and increase funds.

Anthony Bingham, founder of Jimbag, was inspired to help after hearing about the incredible work carried out by the Wythenshawe-based charity.

He said: “We all want to see the time when there is a cure for breast cancer and Genesis Breast Cancer Prevention is a huge part of making that day happen. Every time someone buys a pink Jimbag they will be helping the fight against the disease plus at the same time they will be spreading the word by carrying the Jimbag, which is coloured pink, – the shade associated with Genesis.

“This is the first time we have created a pink bag, our other colours range from red, navy, beige and black. I think it will be a real hit with gym-goers and the fashion conscious alike.”

Launched last year Jimbag has created a range of bags you can take to the gym, but also use to accompany a number of looks. They have already attracted the attention of Bolton boxer, Amir Khan and US pop superstar Beyoncé, who both own Jimbag hoodies and have become fans of the retro sports accessories and fashion range.

Buy one

To purchase a limited edition pink Jimbag visit www.jimbag.co.uk

The Jimbag retails at £45 with half the proceeds donated to Genesis Breast Cancer Prevention. To find out more about the charity log on to www.genesisuk.org

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