Global e-tailer boohoo.com, which was founded in Manchester in 2006, has today launched its first ever homeware collection.
The new range will provide stylish homeware pieces at affordable prices that will change and transform any space, says the company.
The collection will launch with three key trend stories at the heart of it.
The first trend, ‘Natural story’, incorporates Moroccan-inspired home accessories.
Natural materials including raffia and seagrass as well as textured fabrics feature throughout.
Pampas grass, wicker baskets and bubble candles are all available within this trend.
‘Girlie story’, boasts blush tones combined with metallic gold accents creating a young and fresh trend.
Jewellery stands and ceramic vases are just a few of the key items in this collection.
‘Girlie Story’ is aimed at boohoo’s younger audience to create a more playful atmosphere, says the brand.
‘Mono story’, meanwhile, features contrasting yet complimentary black and white decorative accessories.
The products are simple and pared back, yet the colour palette makes them impactful.
Tassel edged cushions, and geometric print plant pots are key items for this trend.
Additionally, each trend features beautiful dried flower bouquets, sourced from The Dried Flower Collection, a small independent business which boohoo has had the pleasure in supporting.
Bedding is also included within the homeware range, with this season’s key prints available including polka dot, blush, gold marble and paisley.
For over 15 years, boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into beauty, curve and menswear, through boohooMAN.
The brand has around 100 new items dropping onsite daily.
With the expansion of the new homeware category, boohoo.com says it hopes to become a one-stop shop for clothing, accessories, beauty and homeware.
The collection will be available to shop on site from Thursday 15th April and prices range from £5 – £30. To shop the collection, visit boohoo.com/homeware.