A global virtual reality company has opened a 40-seat theatre at intu Trafford Centre following a successful trial this summer.

Wild Immersion has taken over the 4,532sq ft space on the first floor of The Orient previously occupied by Giraffe for its first permanent UK interactive cinema facility.

Described as the world’s first virtual nature reserve, Wild Immersion uses exclusive 360° virtual reality films to immerse visitors in an intensely vivid up close experience with wildlife and nature, transporting you to real locations for jaw-dropping encounters with over 140 species in over 40 countries – encounters which would be impossible in real life.

The attraction, which is endorsed by Dr. Jane Goodall, DBE, founder of conservation charity The Jane Goodall Institute and a United Nations Messenger of Peace, doesn’t just aim to entertain.

It’s an educational, environmentally-friendly initiative which aims to reconnect people with nature, raising awareness of the dangers many species face and help protect them.

Like other Wild Immersion venues in Switzerland, France and Finland, the new Trafford Centre venue will be donating a percentage of profits to the Jane Goodall Institute to support its work and help promote the natural world we all share.

“We have already opened Wild Immersion venues in several major cities around Europe and following extensive trials, are delighted to officially open our first permanent UK venue here in Manchester,” said Wild Immersion CEO Grégoire Moisson.

“Our next step will be to launch venues outside of Europe to help entertain while spreading a very important message.”

Alison Niven, centre director at intu Trafford Centre, said: “It’s a truly fantastic leisure activity that will make the whole family smile with awe.”

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