Walking with The Snowman art trail kicks off Christmas festivities at MediaCityUK

A festive sculpture trail celebrating the 40th anniversary of Raymond Briggs’ heart-warming picture book The Snowman™ has opened at MediaCityUK for the festive season.

It’s the world’s first public art trail based on the nation’s favourite Christmas story and it features twelve giant sculptures, each with its own unique design – a bit like Bee in the City but with giant snowmen instead of bees.

Themed around the song The Twelve Days of Christmas, each sculpture has been designed and decorated by one of twelve professional artists, all of whom painted one of the bees for the Manchester art trail in the summer.

The big sculptures will be auctioned to raise vital funds for BBC Children in Need. Trail goers and fans of The Snowman from across the globe can bid online from 1st December here.

On display inside venues around MediaCityUK, there will also be a number of smaller Snowman sculptures designed by local children and young people as part of an inspiring learning programme supported by Salford City Council

Providing free, family-friendly entertainment for residents and visitors to enjoy during the festive period, the art trail forms part of a programme of fun events in the area in the run up to Christmas. From craft workshops, makers markets, a light festival, and a Santa’s grotto, there’s something for everyone to enjoy alongside the art trail.

A free Walking with The Snowman trail map which includes games and puzzles is available from the Lowry Outlet, The Lowry and MediaCityUK’s Open Centre, and a copy can be downloaded and printed at home from the website.

Walking with The Snowman is presented by Wild in Art in collaboration with Penguin Ventures.

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