Just weeks after Spudulike became the latest victim of the casual dining squeeze, the jacket potato brand has been given a new lease of life from a spud saviour.
Potato farming giant Albert Bartlett has taken over a selection of the top-performing Spudulike outlets that closed last month, including the branch at the intu Trafford Centre.
From today, the Spudulike at The Orient foodhall is back in business and welcoming jacket potato fans back to the iconic high street brand.
Commenting on the new beginning for a revitalised and upgraded Spudulike, manager Kinga Wysocka, said: “Who would have thought we’d be back in business, doing what we do best, baking the tastiest potatoes at intu Trafford Centre for our band of fans in Manchester and the north west?
“What’s more, we’re reopening with some really exciting changes I know our customers will love.’’
As part of an initial upgrade and re-opening programme, long-established potato brand Albert Bartlett will be introducing Spudulike customers to freshly sourced, best of British potatoes.
Billed a spud-connoisseur’s dream, the Albert Bartlett potatoes are specially selected for their fluffy texture and buttery taste.
The store will also be opening with a new, Spudulike dessert menu, a barista-style coffee selection and responsibly sourced ingredients – as well as a BIG change that will put a smile on carb-lovers’ faces.
For they’re introducing a price cut on potato dishes, with six home favourite style filled spuds now starting from £4.49, and luxury filled jacket potatoes now priced under £6.50.
Eco-conscious customers will also be pleased to hear that packaging has been upgraded, with the introduction of materials made from plants using renewable, lower carbon, recycled or reclaimed materials, which can be composted with food waste – even down to the clear drinks holders.
“A stuffed and steaming baked potato is a great British tradition, and a healthier choice,” said Kinga.
“We’re delighted to be bringing back Spudulike with better quality, sensibly priced potatoes. You can even treat yourself to a deluxe version like a hearty chilli con carne filled potato without feeling guilty.
“For re-opening, we’re concentrating on getting the basics spot on. We listened carefully to what our customers want and so we know we’ve got some crowd pleasers in store, like great prices, better quality and responsible sourcing.”
Sadly, the Manchester Arndale branch is not one of those reopening.