You’ll love this new local beer raising money for the Salford Lads Club

In a heartfelt bid to save the historic Salford Lads Club, Seven Brothers Brewery has launched a special helles lager, with every can sold contributing £1.50 to support the club's legacy and community initiatives

Written by Thom Bamford
Last updated 57 seconds ago
City of Salford, Community, Featured, People

Seven Brothers Brewery has brewed up something special to help save the iconic Salford Lads Club from closure.

With the future of the iconic Salford Lads Club in jeopardy, this local brewery has stepped up to the plate, launching a helles lager with all funds from its sales dedicated to helping save the historic club.

Salford Lads Club Helles Lager

The Salford Lads Club is no ordinary institution. For 120 years, it has been a community gathering place, nurturing young hearts and minds, and offering a safe haven for generations of Salford’s youth.

It’s a place that means a lot to Seven Brothers Brewery. Not only does it hold a rich community heritage, but it’s also part of their family’s story. Their father, Eric, and brother, Kit—also known as Brother Number Six—are both former members, weaving their family history into the club’s legacy.

This helles lager is a labour of love, brewed in collaboration with the Lads Club to commemorate its milestone anniversary and support its ongoing mission.

Seven Brothers x Salford Lads Club

And it’s not the first time brewing has been intertwined with the club’s history.

Back in 1903, brothers James and William Grimble Groves, founders of the original Groves and Whitnall Brewery on Regent Road, helped establish the club, solidifying its deep-rooted connections to the brewing world.

Jess Eckersley’s artwork

The beer can design is by Jess Eckersley

The can itself is a work of art, featuring designs by Jess Eckersley, a student at Pendleton College and granddaughter of Archie Swift, a club member for a remarkable 76 years.

Archie’s spirit lives on in Jess, who volunteers at the club, continuing her grandfather’s legacy.

Her artwork captures the spirit of the club’s past and present, a beautiful homage to a place that has meant so much to so many.

With every 330ml can purchased, £1.50 goes directly to the club, helping it continue its mission and preserve its legacy. This 4.6% ABV vegan helles lager is available only in limited quantities, making each sip a celebration of history, community, and shared memories.

Raise a can, support a cause, and help save the Salford Lads Club. Cheers to a brighter future, one can at a time.

You can get yourself a few cans for a great cause on Seven Brother’s brewery website by clicking here

This article was last updated 57 seconds ago.
It was first published on 4 November 2024 and is subject to be updated from time to time. Please refresh or return to see the latest version.

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