In a Manchester business success story, SEVEN BRO7HERS has gone from strength to strength.
Riding the zeitgeist of the craft beer movement, which has seen an explosion of popularity around the world, the brewery is now looking to raise enough cash to set up a new brewery and home, where they can meet the production demands across the UK.
Luke McAvoy, (44), Dan McAvoy, (42), Guy McAvoy, (53), Nathan McAvoy, (41), Greg McAvoy, (34), Kit McAvoy, (36) and Keith McAvoy, (48) set up SEVEN BRO7HERS in 2014 from a basement.
Craft beer revolution
The much-loved Salford-based brewery is looking to invest in “near-term” production, as well as launching the process to build a larger brewery and distillery site in the city.
The crowdfunding callout promises a big investment in the north – aiming to provide more jobs for the region, as well as revenue.
The initial wave of funding would support the implementation of an upgraded canning line, as well as new tanks.
This upgrade will cater to the brand’s growing production demands from major retailers, such as ASDA and ALDI, as well as support its capacity to fulfil new craft beer arena tenders and contracts.
SEVEN BRO7HERS expansion plans
As part of the expansion plans, SEVEN BRO7HERS is looking to secure a brand-new location to build their ‘forever home’ by 2026. The new site will house a brewhouse, custom-made distillery, packaging, and operations, as well as an onsite taproom and restaurant.
Crunching the numbers, CEO Keith McAvoy, said: “We don’t expect this funding round to be able to finance all our ambitious plans, but this round will lay the groundwork. It will allow us to staff and resource the right team to make this dream a reality.
“It is our ambition to have a new venue operational by 2026, and these new premises would support group revenue to exceed £30m before 2030.”
The latest crowdfund is targeted to raise £500,000 at a valuation of £12m – this is up 50% from when SEVEN BRO7HERS crowdfunded in 2020.
SEVEN BRO7HERS Keith McAvoy, said: “We have operated in the same brewery since 2017, we are now nearing operational capacity.
“We have two investment scenarios available to us; one is an overhaul and increase of capacity within our current premises, the second is to invest in a new destination brewery in Manchester, suitable for growth over the next 20 years.
“We have several retail opportunities available to us, not only in Manchester but cities across the north including Sheffield, Leeds, Nottingham and York and further south into Birmingham and London. Which we can only explore with more operational space.”
He added: “Initially we’re raising to support the current production site; increasing volume and speed of packaging, then looking to invest significantly in a future home for the business in 2023 and 2024.”
The seven brothers of SEVEN BRO7HERS
The brewery was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing efforts in their cellar at home.
Since crowdfunding in 2020, the brewery has utilised every penny invested to maximise the return on investment and promote growth within the business. The total investment, including founder funding, is £1.3m from which the company has generated cumulative revenues of more than £14m.
SEVEN BRO7HERS have four successful beer houses and a taproom across Salford, Manchester, and Liverpool.
SEVEN BRO7HERS Kampus
Most recently the brothers opened a summer pop-up in Manchester City Centre within the ‘Kampus’ residential complex, there are currently discussions in place to make this a permanent fixture in the portfolio.
In July 2020 they opened their partnership bar at Manchester Airports new T2 Departure Lounge, operated by HMS Host International.
This Summer SEVEN BRO7HERS and SIS4ERS DISTILLERY will be collaborating on the launch of a new brand “ELEVEN CENTRAL” This will include a range of spirits.
SEVEN BRO7HERS will be offering ‘investor rewards’ to those who support the crowdfund. A £25 investment will get you a free pint at one of the SEVEN BRO7HERS beer houses, with £100 securing you dinner as a thank you.
Larger investments mean greater perks, £250 a 5% off investors card for the webshop and bars, £1,000 will get you 10% off. For those investing over £10k you will receive a monthly case of beers for 12 months plus discounts.