As the festive season quickly approaches, a new study from boohooMAN has discovered where in the UK has the most Christmas spirit, and where is definitely worth a visit this winter, after a disappointing festive period for many last year.
The research compared ranking factors such as the average amount spent on wine, spirits, and gifts, the chance of snow on Christmas Day, the number of Instagram hashtags for local Christmas markets, the number of nearby tree farms, and online searches for ‘Christmas’.
Manchester scored an impressive 68 out of 100 for all things Christmassy, coming top in the UK.
Manchester Christmas markets had an impressive 7,700 hashtags on Instagram – and they’re due to stay open until December 22nd, meaning there’s plenty of time for those last-minute Christmas present buyers in the north.
Glasgow came second according to the data, followed by Liverpool, Leicester and London, with the rest of the top 10 including Birmingham, Coventry, Leeds, Edinburgh and Sheffield.
boohooMAN discovered the most festive cities, using the following criteria: Christmas shopping: average spend on wine and spirits, average spend on gifts per person during the Christmas period, % chance of snow, Christmas market # for each city on Instagram, Christmas tree farms near each city and average monthly search volume for ‘Christmas’.
The research showed that Mancunians spent an average of £56.96 on wines and spirits during the Christmas period, and £381.99 on gifts.
There is a 16.7% chance of snow on Christmas Day, says the research, and three Christmas tree farms nearby.
According to the data, there were 6,600 monthly online searches for ‘Christmas’ over the past 12 months in Manchester, with 7,700 hashtags on Instagram for Manchester’s Christmas Markets.
The research found that Liverpool has the highest percentage chance of snow on Christmas Day, at 25%.
At the bottom of the table, meanwhile, the research found that Nottingham is the least festive city, appearing at 15th on the list.
Nottingham had the lowest average spend on Christmas presents, at around £305 per person, and also has one of the lowest average spends on wine and spirits at around £47.